• by Fern Siegel , 5 hours ago

Former Patriots QB Tom Brady is saying "hut" again. This time, in a campaign for Pizza Hut. 

VML produced the creative. In late 2025, Pizza Hut moved all U.S. creative responsibilities to VML, a WPP company.

The national spot runs across TV, digital and social platforms until the Super Bowl, Feb. 8.

In the ad, Brady plays pizza delivery man to publicize Pizza Hut’s new $10 deal on its biggest pizza for the biggest game of the year: the 16” Big New Yorker for just $10.

Added bonus: The first college or professional quarterback to work a “Pizza” immediately before “Hut” into a live nationally broadcast or cable television game’s play call unlocks a reward — a free post-season Big New Yorker pizza party for their city.

“The work was about listening to the game. Quarterbacks have been saying ‘hut’ for years, so we turned that into a cue to order Pizza Hut before kickoff. Bringing Tom Brady into it felt inevitable. He’s the greatest quarterback ever. This wasn’t so much a partnership as it was giving him a new excuse to keep saying hut,” Ryan Blum, CCO of VML, told Out to Launch.