Stations Ban Lawn Dart Vodka's Provocative Radio Spot
- by Fern Siegel , December 19, 2024
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Lawn Dart Vodka has an unusual take on commercials. Its current radio spots, which began this month, were controversial enough to get one kicked
off some Southeast radio stations.
A product of Old Fourth Distillery, Atlanta's first legal distillery since 1906, Lawn Dart Vodka's copy lists the words cocaine, nunchucks, lawn darts and prostitution as being illegal.
Those words were enough to ban an ad from certain stations, while LinkedIn refused to boost posts promoting the campaign.
The creative work is from the Murder Hornet ad agency. The two spots, running on local radio in the Southeast and streaming audio,were written by Mitch Bennett and produced by longtime collaborator Gopal Swamy.
From chugging 64 ounces of soda with free refills to the ban on selling human body parts and owning brass knuckles and nunchucks, the radio spots juxtapose the legal-illegal issue with the vodka’s namesake.
“Radio advertising is perhaps the form of advertising most susceptible to going the way of AI. But funny radio ads like these will hopefully slow the medium’s demise,” says Noel Cottrell, CCO at Murder Hornet, which counts New York Life, Zoom Video Communications and TAZO Teas as clients.
Or, as the agency's site notes: “Discomfort is the ultimate goal.”
