- Chew On It! Merck's Bravecto Takes A Dog's-Eye View
Marketing Daily, Les Luchter - Wednesday, April 12, 2023
To show that Bravecto's flea-and-tick protection lasts three times longer than oth ...
- Adobe Data Shows Online Prices Fell 1.7% In March
Search & Performance Insider, Laurie Sullivan - Monday, April 10, 2023
Consumers looking for better prices online got a surprise in March ...
- PETA's 'Red River Farm' Highlights Animal Cruelty, Vegan Fashion
MAD, Fern Siegel - Monday, March 27, 2023
The two-year campaign asks viewers to "shop like their lives depend ...
- Petco, Chewy See Shift In Pet Pampering Trend
Marketing Daily, Sarah Mahoney - Thursday, March 23, 2023
Despite sales gains, Petco and Chewy have a more cautious view ...
- Freshpet Unleashes Advertising Again To Rebound From 2022 Supply Issues
Marketing Daily, Steve Ellwanger - Thursday, March 2, 2023
Having resumed advertising in January, Freshpet's most recent spot correlates "healthy meal ...
- Dogs Get Married For Old Navy's Spring Style
Marketing Daily, Sarah Mahoney - Thursday, March 2, 2023
When the internet asked Old Navy what to wear to a d ...
- Subaru Helps Record Number OF Dogs Find Homes
Marketing Daily, Tanya Gazdik - Thursday, March 2, 2023
Subaru retailers donated more than $1.6 million to local shelter partners, helpi ...
- 'Animal' House: The Wild Life Of A Seattle Pet Patrol
TVBlog, Adam Buckman - Monday, February 13, 2023
A new workplace comedy about a unit of animal-control officers tries ve ...
- JCPenney Says Gumdrop McWiggles Needs A Hand
Marketing Daily, Sarah Mahoney - Monday, January 23, 2023
Putting older pups in the spotlight, the retailer hopes to find th ...
- Nutro Debuts New Logo, Brand Identity
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2023
The new logo features the addition of a tail in motion " ...
- Bark Wants A Woof For Its 'Next Top Dog Model' Contest
Marketing Daily, Sarah Mahoney - Tuesday, January 10, 2023
You know what's even cuter than a dog-food commercial dog? Your do ...
- USPS New Forever Stamp To Feature Pets
Marketing Daily, Tanya Gazdik - Thursday, December 22, 2022
News of the stamps is being shared on social media with t ...
- General Mills Ramping Up Pet Product Offerings After Tough Q2
Marketing Daily, Steve Ellwanger - Wednesday, December 21, 2022
Company will launch "super-premium" Wilderness Premier Blend dog food and relaunch d ...
- Chewy Expands Private-Label Wellness, Insurance Offerings For Pets
Marketing Daily, Steve Ellwanger - Tuesday, December 13, 2022
Chewy's first branded line in the pet-wellness category is Vibeful, supplements th ...
- Animal Focus Groups Lead Brand Refresh For Natural Balance Pet Foods
Marketing Daily, Steve Ellwanger - Tuesday, December 6, 2022
If you make food for pets, you should also make commercials th ...
- Snoop Dogg Launches Pet Line On Amazon
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 23, 2022
Snoop Dogg is launching a pet line, Snoop Doggie Doggs, in partnersh ...
- Bark's New Ad Speaks Directly To Your Dog
D2C Insider, Sarah Mahoney - Monday, November 14, 2022
The musical Dog-mas ad plays squeakers, snack bags and doorbells to g ...
- JetBlue, Fuzzy Make Flying Easy For Pets And Owners
MAD, Fern Siegel - Wednesday, November 9, 2022
The carrier and online pet health company want to make pet trav ...
- Microsoft 365, Oreo Thins Film Features Working Dogs, Shows How To Avoid Office Burnout
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 2, 2022
The short film, Return to Pawfice, was created to spread the wo ...
- JustFoodForDogs Focuses On Unhealthy Poop
Marketing Daily, Tanya Gazdik - Monday, October 31, 2022
Each sign will bear JustFoodForDogs messages, along with an assurance that clean ...
- Mars Launches Shelter Program With Help From 'Bachelorette' Alum
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2022
"Service Humans Needed" asks people to volunteer their time, homes and soci ...
- Heartwarming Campaign Aims To Keep Pets And People Together
Marketing Daily, Tanya Gazdik - Friday, October 14, 2022
The effort highlights the role everyone in a community can play ...
- Subaru Gears Up For National Make A Dog's Day
Marketing Daily, Tanya Gazdik - Wednesday, October 5, 2022
The 30-second spot from Carmichael Lynch, "Long, Lonely Road," highlights some ...
- House 337 To Create Vegan Fashion Campaign For PETA
MAD, Fern Siegel - Tuesday, September 27, 2022
The campaign is aimed at younger targets than traditional charity ads a ...
- Tongue-In-Cheek Milk-Bone Effort Features 25 Dogs
Marketing Daily, Tanya Gazdik - Wednesday, September 21, 2022
The spot aims to differentiate "dog love" from the negative and superfici ...
- Cutwater Creates First Rebrand For Hartz's Delectables
MAD, Fern Siegel - Tuesday, September 20, 2022
The "Deliciously De-Lick-able Delectables" campaign includes a new logo, tagline, packaging, jing ...
- First Stella & Chewy's Campaign Celebrates 'Raw, Unfiltered' Pets
Marketing Daily, Steve Ellwanger - Tuesday, September 6, 2022
The freeze-dried, raw pet food leader features naughty and even somewhat raunc ...
- Paw Prints: Chewy Results Reflect Lower Discretionary Spend
Marketing Daily, Steve Ellwanger - Wednesday, August 31, 2022
Still, quarterly sales rose 13% to $2.43 billion in the period end ...
- Social Media Makes Good: 9 Happy Dogs
Marketing Daily, Sarah Mahoney - Tuesday, August 30, 2022
The Mattress Firm links up with an animal shelter and @theDogist f ...
- As Pandemic Pet Frenzy Fades, Petco Pivots To Fancier Foods
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2022
Younger pet owners want high-quality, almost-human-level food for their pets, so Pet ...