- 'Fuel' Up: Olympians, Pets Star In Nulo Campaign
MAD, Fern Siegel - Friday, July 12, 2024
Gymnast Simone Biles is the latest ambassador for the brand. ...
- Nationwide Drops 100,000 Pets From Insurance
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 20, 2024
Nationwide's announcement comes as many Americans struggle to get various forms ...
- 'World's Ugliest Dog' To Become Face Of Mug Root Beer
Marketing Daily, Danielle Oster - Monday, June 17, 2024
Winner of the Sonoma-Marin Fair's contest will be featured in limited-edition ca ...
- Wellness Pet Poaches Puma Top Marketer
Marketing Daily, Tanya Gazdik - Wednesday, May 29, 2024
Allison Giorgio joins the pet nutrition company after 18 years at Pu ...
- Aging Pets: SoluPet Fights Dog Dementia, Hill's Supports Senior Adoptions
Marketing Daily, Les Luchter - Saturday, May 25, 2024
SoluPet wants dog owners to know that their aging pets can g ...
- Nulo Features Athletes With Their Pets Ahead of Olympics
Marketing Daily, Tanya Gazdik - Wednesday, May 22, 2024
The full suite of creative for the pet food brand launches Ju ...
- Tractor Supply Freshens Up 'Life Out Here'
Retail Insider, Sarah Mahoney - Wednesday, May 8, 2024
New ads with singer Lainey Wilson, a partnership with Martha Stewart a ...
- Petco, Skechers Throwing Biggest Cats-And-Dogs Party
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2024
To boost adoptions, the retailer's massive block party includes a 7-foot d ...
- Motel 6 Enlists Garfield As Chief Pet Officer
Marketing Daily, Tanya Gazdik - Tuesday, April 30, 2024
Motel 6, the hotel partner of "The Garfield Movie," has been welcomi ...
- Zyrtec Targets Allergic Dog Lovers With Pet Pawsitivity Walk Challenge
Marketing Daily, Les Luchter - Friday, April 26, 2024
"We're not only providing allergy solutions, but funding relief for animals ...
- Dog Doo Drop Raises Eyebrows For Parvovirus Awareness
Marketing Daily, Les Luchter - Tuesday, April 23, 2024
Elanco Animal Health drops fake dog poop in major cities to sh ...
- Freshpet Chooses Meghan Trainor As Celebrity Ambassador
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2024
The yearlong partnership includes a campaign created by Terri & Sandy th ...
- Wellness Pet Selects Colle McVoy As AOR
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2024
Colle McVoy beat out five other agencies for the account. Its fir ...
- Pedigree Uses AI To Help Shelter Dogs
Marketing Daily, Tanya Gazdik - Sunday, April 7, 2024
The first-of-its-kind initiative combines proprietary AI technology to create picture-perfect ads f ...
- Sports Announcer Ian Eagle Calls The Action For Sheba's Gravy Race
MAD, Fern Siegel - Monday, April 1, 2024
Eight famous internet felines compete against one another by licking a li ...
- American Airlines Relaxes Pet Carry-On Policy
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 1, 2024
"We made the change to provide a more convenient and comfortable experien ...
- PETA Peeved At 'Animal Control' Monkeyshines
TVBlog, Adam Buckman - Friday, March 15, 2024
The nation's best known animal advocates' group thinks a Fox sitcom ...
- Canine DNA Company Embark Seeks To Connect With Dog Lovers
Marketing Daily, Tanya Gazdik - Tuesday, March 12, 2024
The effort, from AOR Boston-based Colossus, includes a 30-second spot featuring ...
- How This Central Garden & Pet VP Is Making Her Own Way
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 14, 2024
"Transitioning from that little young girl in Havana, I've always dreamed ...
- Mars Studies How 'Pets Connect Us'
Marketing Daily, Tanya Gazdik - Thursday, March 7, 2024
Nearly 90% of pet parents agree that pets contribute to a strong ...
- Bark Breaks Into Treats With Cereal-Inspired Humor
D2C Insider, Sarah Mahoney - Monday, March 4, 2024
The company hopes to rev up sales by expanding further into consumab ...
- Pet-Friendly Cadbury Bunny Tryouts Hop Into Bracket Madness
Marketing Daily, Danielle Oster - Tuesday, February 20, 2024
The brand's sixth consecutive tryout will feature fan voting across a seri ...
- PETA Enlists Edie Falco In Spot Running Super Bowl Sunday
MAD, Fern Siegel - Friday, February 2, 2024
In the new spot, Falco is making pizza when her cheese ...
- Omlet Selects McGarrah Jessee To Grow U.S. Market
Accounts on the Move, Fern Siegel - Tuesday, January 9, 2024
McJ's initial work, slated for early this year, will focus on Omlet ...
- Hill Holliday Will No Longer Use Certain Dog Breeds In Its Ads
Mediapsssst, Richard Whitman - Tuesday, January 9, 2024
The agency got a shoutout from PETA for committing not to u ...
- Test Drive: Hyundai Santa Fe Is For The Dogs
Drive Time, Tanya Gazdik - Tuesday, December 26, 2023
The rear seats fold perfectly flat -- a huge boon when transporti ...
- 67% Gen Z, Young Millennials Choose Pets Over Kids
Marketing Daily, Tanya Gazdik - Saturday, December 16, 2023
The Northeast has highest percentage of dog owners (61%) who chose the ...
- Toyota Creates Tacoma Dog Toy For Giveaway
Marketing Daily, Tanya Gazdik - Thursday, December 14, 2023
The automaker says it will give away 500 limited-edition Tacoma T.R.D. (Tou ...
- Greenies Saves Santa From Doggie Bad Breath
Marketing Daily, Danielle Oster - Thursday, December 7, 2023
Nothing's worse than a dog with halitosis, especially if you're a San ...
- Longevity Drugs Could Add Years To Pets' Lives
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 30, 2023
Choosing to live with pets comes with an inevitable loss, since they' ...