- Toyota Creates Tacoma Dog Toy For Giveaway
Marketing Daily, Tanya Gazdik - Thursday, December 14, 2023
The automaker says it will give away 500 limited-edition Tacoma T.R.D. (Tou ...
- Greenies Saves Santa From Doggie Bad Breath
Marketing Daily, Danielle Oster - Thursday, December 7, 2023
Nothing's worse than a dog with halitosis, especially if you're a San ...
- Longevity Drugs Could Add Years To Pets' Lives
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 30, 2023
Choosing to live with pets comes with an inevitable loss, since they' ...
- Petco Stumbles As Animal Lovers Cut Back
Marketing Daily, Sarah Mahoney - Thursday, November 30, 2023
The retailer, with weak sales and declining profits, is pivoting to mo ...
- Woof, Slurp! Jones Launches Soda For Dogs
Marketing Daily, Danielle Oster - Wednesday, November 29, 2023
No, toilet water is not one of the initial flavors. Instead, there ...
- Temptations' Branded Minecraft Content Kicks Off 'Purrrr-fect' Partnership
Marketing Daily, Danielle Oster - Wednesday, November 22, 2023
The global campaign combines in-game experiences, immersive digital content and IRL eve ...
- Pedigree Promotes Dog Adoption Through 'Shelter Sunday'
Marketing Daily, Danielle Oster - Wednesday, November 22, 2023
The brand is celebrating "Shelter Sunday" by offering to reimburse adoption fe ...
- 'Cats Lose Their Cool' In Temptations' Retro-Themed Holiday Ad
Marketing Daily, Danielle Oster - Friday, November 17, 2023
A live TV Christmas special is interrupted by a naughty cat, w ...
- General Mills Expands Pet Care Portfolio With Fera Pets Acquisition
Marketing Daily, Danielle Oster - Wednesday, November 15, 2023
The acquisition marks General Mills' first entry into the pet supplements categ ...
- On Hulu, Dancing Humans And Canines Compete To Be Top Dogs
TVBlog, Adam Buckman - Wednesday, November 15, 2023
The existence of the sport of dog dancing, in which dog owne ...
- How Bark Keeps Dunkin' Deal Fresh
Marketing Daily, Sarah Mahoney - Friday, November 3, 2023
With stuffed lattes and tough Munchkins, the dog-toy company finds new wa ...
- Freshpet Adds Empower To Agency Roster
Mediapsssst, Richard Whitman - Thursday, November 2, 2023
Cincinnati-based Empower joins Cage Point as another media agency serving the client ...
- Test Drive: Subaru Crosstrek Wilderness Offers Serious Capability
Drive Time, Tanya Gazdik - Monday, October 9, 2023
The Subaru Crosstrek Wilderness is a capable vehicle that can handle sa ...
- 'Subaru Loves Pets' Month Returns
Marketing Daily, Tanya Gazdik - Sunday, October 1, 2023
The brand is launching an integrated ad campaign from Carmichael Lynch featuri ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- At Chewy, Changing Marketing Mix Boosts Sales 14%
Marketing Daily, Sarah Mahoney - Thursday, August 31, 2023
The pet-care retailer topped expectations amid marketing shifts and new channels. B ...
- Rover Focuses On Human Reassurance In Pet Spots
MAD, Fern Siegel - Monday, August 28, 2023
The brand's new work from Little Hands of Stone targets those w ...
- British Movie Theaters Invite Canine Companions
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, August 27, 2023
Curzon Cinemas, a chain with 16 locations in Britain, is allowing do ...
- For National Dog Day, Bark Expands Tattoo Contest
Marketing Daily, Sarah Mahoney - Friday, August 25, 2023
The D2C brand wants fans to be able to keep their d ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- Pet Owners Still Look To Traditional Ad Channels
Marketing Daily, Tanya Gazdik - Friday, August 4, 2023
Pet parents more likely to use traditional advertising for information are ag ...
- Hill's Pet Nutrition Supports 'Clear The Shelters' Effort
Marketing Daily, Tanya Gazdik - Wednesday, August 2, 2023
Goal is "a movement that inspires compassion and responsible pet ownership," sa ...
- Man Bots Dog, Cats Too
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The Ad Council this week breaks a national PSA campaign for anim ...
- Band Together: Meow Mix Taps JC Chasez For 'Tabby 5'
MAD, Fern Siegel - Wednesday, July 26, 2023
While the original work debuted in 1974, the spot's jingle as be ...
- Lowe's Lets the Dogs In With Petco Partnership
Marketing Daily, Sarah Mahoney - Friday, July 21, 2023
Lowe's is rolling its partnership with Petco into 300 rural locations, putti ...
- The Future Of Live Shopping: A Conversation With Sune's Brian Beitler
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Sune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- Sheba Supports Coral Reef Preservation
Marketing Daily, Tanya Gazdik - Wednesday, July 19, 2023
The program features a partnership with Hawaii-native actress and singer Auli'i Cravalh ...
- Purina Pro Plan Teams With Athletes To Promote Dog Food
MAD, Fern Siegel - Tuesday, June 27, 2023
The pet nutrition company aligned with Team Whistle to take a mo ...
- Freshpet Says It's Found A Better Way To Use TikTok
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 22, 2023
With a three-part campaign using original sounds, the petfood brand is ...
- For Petco, Snoop Dogg Resurrects OG Doberman
Marketing Daily, Sarah Mahoney - Wednesday, June 14, 2023
In new ads, tha Doggfather stars as the human version of ...