- BarkBox Boosts Conversions With Email Tests
Around the Net in Email, Ray Schultz - Tuesday, June 6, 2023
Subscription retailer BarkBox has tested two email marketing campaigns for its Durab ...
- Heel: Dog Treats Remind Pets Of 'Best Friend'
MAD, Fern Siegel - Friday, May 26, 2023
As younger demographics become dog owners, the agency relied on a wac ...
- PetSmart Wants Your Pup-Pleasing Travel Plans
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2023
To promote a new line of outdoor gear, the company is urgi ...
- How Bark Is Building A Partnership Playbook
Marketing Daily, Sarah Mahoney - Friday, May 12, 2023
Bark has already made friends with man's best friend. Partnering with bran ...
- Amazon Anywhere To Launch As Immersive Shopping Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2023
The service brings Amazon's online marketplace to video games and mobile app ...
- Private Jet Charter Caters To Pet Owners
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 7, 2023
Pet owners, especially those who don't want to put their snub-nosed ...
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
Instacart is building out its retail network initially by adding retailers ...
- Doggy Taste Tests: PetPlate's Revamped Food Passes Tough Criteria
Marketing Daily, Steve Ellwanger - Monday, May 1, 2023
"Palatability testing" with dogs across a variety of breeds, ages and gende ...
- Sheba Targets Allergic Kitten Owners
Marketing Daily, Tanya Gazdik - Sunday, April 30, 2023
Ads will appear across 100 OOH screens near NYC pharmacies speaking ...
- Amazon Enlists Dolly Parton For Annual Pet Day
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 25, 2023
Amazon is turning its Amazon Pet Day into a two-day digital promoti ...
- Woof, Gulp: Tito's Vodka Crafts 'Walktail' Merch For Dog Walkers
Marketing Daily, Steve Ellwanger - Monday, April 24, 2023
Tito's is donating 100% of its proceeds from sales of a drink-hold ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance Report
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 25, 2023
Ad spend slowed on retail media sites in Q1 2023 vs. t ...
- Freshpet: Dog Owners Should Share Fridge With The Pooch
Marketing Daily, Steve Ellwanger - Thursday, April 20, 2023
Not everybody agrees dog food should be next to people food. "It ...
- Chewy Salutes Those 'Favorite Child' Pets
Retail Insider, Sarah Mahoney - Wednesday, April 19, 2023
This ecommerce company knows dogs and cats really are people. Its C ...
- Chew On It! Merck's Bravecto Takes A Dog's-Eye View
Marketing Daily, Les Luchter - Wednesday, April 12, 2023
To show that Bravecto's flea-and-tick protection lasts three times longer than oth ...
- Adobe Data Shows Online Prices Fell 1.7% In March
Performance Marketing Insider, Laurie Sullivan - Monday, April 10, 2023
Consumers looking for better prices online got a surprise in March ...
- PETA's 'Red River Farm' Highlights Animal Cruelty, Vegan Fashion
MAD, Fern Siegel - Monday, March 27, 2023
The two-year campaign asks viewers to "shop like their lives depend ...
- Petco, Chewy See Shift In Pet Pampering Trend
Marketing Daily, Sarah Mahoney - Thursday, March 23, 2023
Despite sales gains, Petco and Chewy have a more cautious view ...
- Freshpet Unleashes Advertising Again To Rebound From 2022 Supply Issues
Marketing Daily, Steve Ellwanger - Thursday, March 2, 2023
Having resumed advertising in January, Freshpet's most recent spot correlates "healthy meal ...
- Dogs Get Married For Old Navy's Spring Style
Marketing Daily, Sarah Mahoney - Thursday, March 2, 2023
When the internet asked Old Navy what to wear to a d ...
- Subaru Helps Record Number OF Dogs Find Homes
Marketing Daily, Tanya Gazdik - Thursday, March 2, 2023
Subaru retailers donated more than $1.6 million to local shelter partners, helpi ...
- 'Animal' House: The Wild Life Of A Seattle Pet Patrol
TVBlog, Adam Buckman - Monday, February 13, 2023
A new workplace comedy about a unit of animal-control officers tries ve ...
- JCPenney Says Gumdrop McWiggles Needs A Hand
Marketing Daily, Sarah Mahoney - Monday, January 23, 2023
Putting older pups in the spotlight, the retailer hopes to find th ...
- Nutro Debuts New Logo, Brand Identity
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2023
The new logo features the addition of a tail in motion " ...
- Bark Wants A Woof For Its 'Next Top Dog Model' Contest
Marketing Daily, Sarah Mahoney - Tuesday, January 10, 2023
You know what's even cuter than a dog-food commercial dog? Your do ...
- USPS New Forever Stamp To Feature Pets
Marketing Daily, Tanya Gazdik - Thursday, December 22, 2022
News of the stamps is being shared on social media with t ...
- General Mills Ramping Up Pet Product Offerings After Tough Q2
Marketing Daily, Steve Ellwanger - Wednesday, December 21, 2022
Company will launch "super-premium" Wilderness Premier Blend dog food and relaunch d ...
- Chewy Expands Private-Label Wellness, Insurance Offerings For Pets
Marketing Daily, Steve Ellwanger - Tuesday, December 13, 2022
Chewy's first branded line in the pet-wellness category is Vibeful, supplements th ...
- Animal Focus Groups Lead Brand Refresh For Natural Balance Pet Foods
Marketing Daily, Steve Ellwanger - Tuesday, December 6, 2022
If you make food for pets, you should also make commercials th ...
- Snoop Dogg Launches Pet Line On Amazon
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 23, 2022
Snoop Dogg is launching a pet line, Snoop Doggie Doggs, in partnersh ...