- Bark's New Ad Speaks Directly To Your Dog
D2C Insider, Sarah Mahoney - Monday, November 14, 2022
The musical Dog-mas ad plays squeakers, snack bags and doorbells to g ...
- JetBlue, Fuzzy Make Flying Easy For Pets And Owners
MAD, Fern Siegel - Wednesday, November 9, 2022
The carrier and online pet health company want to make pet trav ...
- Microsoft 365, Oreo Thins Film Features Working Dogs, Shows How To Avoid Office Burnout
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 2, 2022
The short film, Return to Pawfice, was created to spread the wo ...
- JustFoodForDogs Focuses On Unhealthy Poop
Marketing Daily, Tanya Gazdik - Monday, October 31, 2022
Each sign will bear JustFoodForDogs messages, along with an assurance that clean ...
- Mars Launches Shelter Program With Help From 'Bachelorette' Alum
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2022
"Service Humans Needed" asks people to volunteer their time, homes and soci ...
- Heartwarming Campaign Aims To Keep Pets And People Together
Marketing Daily, Tanya Gazdik - Friday, October 14, 2022
The effort highlights the role everyone in a community can play ...
- Subaru Gears Up For National Make A Dog's Day
Marketing Daily, Tanya Gazdik - Wednesday, October 5, 2022
The 30-second spot from Carmichael Lynch, "Long, Lonely Road," highlights some ...
- House 337 To Create Vegan Fashion Campaign For PETA
MAD, Fern Siegel - Tuesday, September 27, 2022
The campaign is aimed at younger targets than traditional charity ads a ...
- Tongue-In-Cheek Milk-Bone Effort Features 25 Dogs
Marketing Daily, Tanya Gazdik - Wednesday, September 21, 2022
The spot aims to differentiate "dog love" from the negative and superfici ...
- Cutwater Creates First Rebrand For Hartz's Delectables
MAD, Fern Siegel - Tuesday, September 20, 2022
The "Deliciously De-Lick-able Delectables" campaign includes a new logo, tagline, packaging, jing ...
- First Stella & Chewy's Campaign Celebrates 'Raw, Unfiltered' Pets
Marketing Daily, Steve Ellwanger - Tuesday, September 6, 2022
The freeze-dried, raw pet food leader features naughty and even somewhat raunc ...
- Paw Prints: Chewy Results Reflect Lower Discretionary Spend
Marketing Daily, Steve Ellwanger - Wednesday, August 31, 2022
Still, quarterly sales rose 13% to $2.43 billion in the period end ...
- Social Media Makes Good: 9 Happy Dogs
Marketing Daily, Sarah Mahoney - Tuesday, August 30, 2022
The Mattress Firm links up with an animal shelter and @theDogist f ...
- As Pandemic Pet Frenzy Fades, Petco Pivots To Fancier Foods
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2022
Younger pet owners want high-quality, almost-human-level food for their pets, so Pet ...
- Every Dog Has Its Day At Bark, Krispy Kreme, SimpliSafe
Marketing Daily, Sarah Mahoney - Wednesday, August 24, 2022
Brands are woofing it up for National Dog Day, aimed at cani ...
- Pandora's Next Move: Bling For Your Pooch
Marketing Daily, Sarah Mahoney - Monday, August 15, 2022
Pandora thinks cats and dogs are ready for a jewelry upgrade. ...
- In Walkup To 30th Anniversary, Lagunitas Unleashes Dog Image Across Its Portfolio
Marketing Daily, Steve Ellwanger - Thursday, August 11, 2022
The dog will take on different looks depending on the product: ha ...
- Delicious Data: Bark Debuts Breed-Specific Chow
D2C Insider, Sarah Mahoney - Monday, August 8, 2022
Based on almost a decade of data, Bark is cooking up mea ...
- Discretionary Dropoff Heading For ...Your Dog
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2022
Inflation keeps eating away at humans' disposable income. That's likely to chan ...
- Online Costs For Groceries, Pet Products, Tools Set New Highs: Adobe Digital Price Index
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
Consumers spent $74.1 billion in June 2022, with more than $451.7 billi ...
- Fuzzy Sends Love Letter To Pets, Pet Owners
MAD, Fern Siegel - Friday, June 17, 2022
Fuzzy provides 24/7 access to veterinarians and product recommendations that can ...
- Father's Day Spending On Par With Year-Ago
Marketing Daily, Tanya Gazdik - Saturday, June 18, 2022
Despite growing concerns about inflation, consumer spending for Father's Day is expect ...
- Halo Pets Plays Up Advantages Of Having Four-Legged 'Kids'
Marketing Daily, Tanya Gazdik - Tuesday, June 7, 2022
Digital "allows us to be flexible with our media spend so ...
- Arm & Hammer Highlights ASPCA Foster Cats
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2022
"Fostering can be a less familiar part of the adoption journey ...
- Petco, Blue Buffalo Partner To Support Pet Cancer Research
Marketing Daily, Tanya Gazdik - Thursday, May 5, 2022
Blue Buffalo will match all donations to Petco Love this month ...
- BarkBox Gets Down With Dog-Mom Rap
Marketing Daily, Sarah Mahoney - Wednesday, May 4, 2022
TikTok stars celebrate new dog moms and the pooches who "are o ...
- Rising Prices Are Most Likely To Crimp Dining, Entertainment Budgets
Research Intelligencer, - Tuesday, May 3, 2022
Almost half of consumers said they'll cut back on restaurant dining ...
- Chewy Celebrates 'May the Fourth' With Contest
Marketing Daily, Tanya Gazdik - Sunday, May 1, 2022
Various brands have created activations around Star Wars Day, including Starbucks, Le ...
- Can A Mop Be A KItten Substitute?
Marketing Daily, Todd Wasserman - Wednesday, April 27, 2022
A boy jealous of his sister's bond with her kitten tries h ...
- Mars Petcare Aims To Make Workplaces Dog-Friendly
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2022
The dog food brand is launching "Cesar Hire My Dog" to he ...