• by Teresa Buyikian , September 11, 2024

(In light of last night’s debate, to clarify: Two Bitch Bourbon is NOT made from actual dogs).

Two Bitch Bourbon just signed probably one of the most apropos sponsorships ever, all for the love of dogs.

The family-owned-and-operated distiller has been named the national bourbon sponsor for the American Kennel Club, the official registry of purebred dog pedigrees in the United States. The timing could not be more perfect; September is both AKC Responsible Dog Ownership Month and National Bourbon Heritage Month.

According to the announcement, Two Bitch will be featured at various AKC events and promotions throughout the coming year, highlighting both the brand and the message of responsible pet care. The company has also developed a new affiliate fundraising program which benefits dog rescue organizations and shelters. Participating organizations can earn a revenue share from online sales generated by their supporters.

"This new program aligns seamlessly with our long-standing commitment to supporting dog-related causes, further reinforcing our dedication to the canine community," said Joe Luby, co-founder of Two Bitch Bourbon, in the announcement. The AKC sponsorship and program will be promoted on the brands’ social channels.

Two Bitch Bourbon was founded in 2016 in Eureka, NV by Joe and Lauren Luby, who named the brand for their two rescue Dobermans, Miss Scarlett and Sage. The premium bourbon, available only online for delivery to 30 states, produces several distinct varieties;  Eureka Gold, Small Batch with Bite, Single Barrel Select and Pack Leader Reserve. prices range from $55.99 to $134.99.

The distiller also offers a selection of Two Bitch dog branded merchandise online, including a Bourbon Boujee Buddy dog toy, etched bourbon glasses, hats, candy, T-shirts, aprons and even an Authentic Two Bitch Bourbon Handcrafted Barrel Cabinet, made from a repurposed cask, for $1500.