Dutch Uses OOH To Publicize Vet Telehealth

by Fern Siegel , Yesterday

Veterinary telehealth company Dutch has launched its first OOH campaign.

The creative by New Engen is launching in Tampa and San Diego. Once the campaign's success rate is measured, other markets may follow.

"Dutch is in a unique position where we have to create category awareness for online vet care, and then show why we are the best in the category. Therefore, we need more eyes on us and increased brand exposure. After successfully launching TV last year, we decided that OOH would be a great new channel to expand our reach.

"We are testing first in two specific markets with the goal of driving an increase in brand awareness, measured through Google branded search. and an increase in overall site traffic for those regions," Jenna Brennan, vice president of growth at Dutch, told Out to Launch.

The work highlights the easy of service and accessible prices for owners devoted to their pets.

The 4-year-old brand debuted its first TV work in March.

ad campaign, out-of-home, pets

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