Delta, a THC beverage that hopes to redefine
the cannabis experience, has a new campaign to promote its seltzers.
Tattoo Projects did the creative for "There's a Delta For That" campaign, which is running on digital, social and
out-of-home.
Gabriela McCoy, vice president of marketing at Delta Beverages, told Out To Launch: “Consumers want to feel seen by the brands they support. At Delta, everything
starts with a consumer-first mindset. 'There's A Delta for That' taps into meaningful micro moments, showing that Delta is here to take the edge off and help consumers tap in to the moment in a way
that works for them.”
The drink comes in eight flavors, such as blood orange and pink lemonade, and in 5mg, 10mg, or 20mg of the hemp-derived THC. It contains no sugar, carbs or
calories.
“Delta doesn’t believe THC consumers fit into a neat little marketing box. They have deeply personal relationships with cannabis. The platform “There’s a
Delta for That” supports a brand that is inclusive of all life stages, and can flex between empathy, humor, or destigmatization,” added Tattoo Projects.
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