Hogsworth just released The 10, a bourbon-forward
Armagnac blend, aged an average 10 years.
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It also rolled out a playful social campaign on Hogsworth’s own channels and YouTube.
The in-house work was developed with select influencers to creative digital momentum. Believing marketing should be fun, the brand introduces H.W. Hogsworth, an AI-powered brand persona — and
self-declared disruptor of “bourbon boredom.”
“The old guard has had their turn. I’m here to put personality back into the pour,” explains H.W. via his custom AI
platform.
The 10 is available online at Hogsworth.com and at select retailers across Colorado, Connecticut, Georgia, Illinois, Maryland and South Carolina. The site includes live chats and an interactive game
that tests if the user is “Hogsworthy.”
Hogsworth's Chief Marketing Officer, Marlene Steiner, told Out to Launch: “We’re redefining how people interact with a
spirits brand. The social campaign running alongside H.W. Hogsworth and The 10 was intentionally designed to mirror the playful energy of the AI itself. We’re excited to keep showcasing
H.W.’s personality across social channels and using it as a platform to encourage followers and newcomers alike to connect with him directly.”
The 10 is a smooth profile of 80%
bourbon whiskey, 20% Armagnac | 88.8 proof. The palate consists of creamy notes of vanilla and dried fruits, such as autumn pears and figs, with a soft finish.
“We’ve lost control
of the AI — and honestly, that’s the fun of it,” said Raj Peter Bhakta, founder of Bhakta Spirits and creator of Hogsworth. “His debut, The 10, proves that tradition and
creativity can share a glass at an exceptional price. ‘Getting Your Hogsworth’ means getting the most out of life, starting with your whiskey.”