- Petlibro Promotes Smart Litter Box With Provocative OOH Campaigns
Marketing Daily, Danielle Oster - Thursday, December 18, 2025
The brand staged a "Lit By Sh*t" digital tree projection in N ...
- Chewy's Marketing Reboot Finally Pays Off
Marketing Daily, Sarah Mahoney - Thursday, December 11, 2025
How a two-year push into SEO, mobile and CRM is delivering ga ...
- When A Box Isn't Just A Box
Marketing Daily, Sarah Mahoney - Thursday, December 4, 2025
Both Lowe's and Whisker turn boxes into holiday hacks, from decoy gi ...
- Bark Let Dog Direct An Ad, It Generated A Sales Lift
Marketing Daily, Sarah Mahoney - Tuesday, November 25, 2025
The chaos-cam campaign drew 48,000 site visits and 1,700 purchases. ...
- IPG Study Reveals Legacy Brands Losing Agentic Commerce War
Media 3.0, Joe Mandese - Wednesday, November 26, 2025
The findings, from a just-released Interpublic report, recommend established CPG brands ne ...
- Pets Are Now Central To American Life, Future Of Brand Strategy: Dentsu
Research Intelligencer, Robert Williams - Thursday, November 13, 2025
Four in 10 Americans say pets make ads more relatable, and o ...
- Pet Telehealth Co. Dutch Ups Its Ad Game With Podcasts
Marketing Daily, Les Luchter - Saturday, November 1, 2025
Dutch's first podcast buy, on comedian Sarah Silverman's show, led to ...
- Uber Eats Pays Homage To Taylor Swift With Pet Adoption Pop-Up
Marketing Daily, Danielle Oster - Thursday, October 2, 2025
The Uber Showcats shop in three cities celebrates the pop star's lo ...
- Humorous PrettyLitter Creative Features Talking Cat
Marketing Daily, Tanya Gazdik - Wednesday, October 1, 2025
Raindrop recruited the cat actor Chipmunk, star of Hellman's 2024 Super Bo ...
- Temptations Partners With 'People' To Crown Sexiest Cat Dad
Marketing Daily, Tanya Gazdik - Tuesday, September 23, 2025
The winner of the Sexiest Cat Dad title will be announced ...
- Less-Hungry Humans Drive General Mills' Sales Down 7%
Marketing Daily, Sarah Mahoney - Thursday, September 18, 2025
The company points to pet food investments, social-first marketing spending, and produ ...
- Chewy Serves Up Fresh Meals as Pet Food Wars Heat Up
CPG Insider, Sarah Mahoney - Friday, September 12, 2025
As humans tighten budgets, the ecommerce giant is banking on premium ch ...
- Heather McMahan, Vital Farms Promote 'Working Dogs'
MAD, Fern Siegel - Friday, August 29, 2025
Gut created the "For Working Dogs Only" campaign for Vital Farms. ...
- Hertz Brings Stress-Relieving Dogs To Airports
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 28, 2025
Hertz has launched the Gold Squad, a team of trained golden retrieve ...
- Purina First Pet-Related U.S. Soccer Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, August 27, 2025
A national campaign will celebrate the human-pet bond. The deal also includ ...
- Microsoft Prevails In Privacy Battle Over 'Session Replay'
MediaDailyNews, Wendy Davis - Tuesday, August 26, 2025
A federal appellate panel refused to revive a Pennsylvania resident's privacy lawsu ...
- VEG ER For Pets: 'Kind-ER '& 'Bett-ER' For 'Weird-ER' Situations
Marketing Daily, Les Luchter - Wednesday, August 6, 2025
The growing chain of emergency facilities is emphasizing the "ER" part ...
- Actor Josh Hutcherson Joins Hill's 'Clear The Shelters' Campaign
Marketing Daily, Danielle Oster - Tuesday, August 5, 2025
The campaign promotes pet adoption and fostering throughout the month of Aug ...
- Bark's New Boss? A Dog With A Salary -- And A Say
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The "Co-Owned by Dogs" campaign includes a $50K Chairdog job and street-lev ...
- Dutch Uses OOH To Publicize Vet Telehealth
Out to Launch, Fern Siegel - Monday, June 23, 2025
The creative initially launches in Tampa and San Diego. ...
- Orijen Appoints TDA Boulder Creative-Strategy Partner
Accounts on the Move, Fern Siegel - Thursday, June 12, 2025
The agency will lead work in the U.S. Canada, EU, Mexico, Sou ...
- Marketing Shift Helps Chewy Beat First-Quarter Forecasts
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2025
Targeted spending and a broader funnel brought in higher-value customers, even ...
- Bissell Pet Foundation Celebrates Helping One Million Pets
Marketing Daily, Danielle Oster - Wednesday, June 11, 2025
Campaign comes after the vacuum cleaner company launched a brand refresh wi ...
- Kristin Chenoweth Casts A Spell On Bored Dogs And Guilty Humans
Retail Insider, Sarah Mahoney - Wednesday, June 4, 2025
Nom Nom's new campaign targets a fretful audience of dog owners worri ...
- The Growing Crisis Of Dog Dementia And The Company Determined To Fight It
Mediapsssst, Richard Whitman - Wednesday, May 28, 2025
A company called SoluPet has developed a product to slow the progressi ...
- ASICS Signs Felix, The Original Brand Influencer
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2025
The fluffy white dog reps the athletic brand's commitment to getting huma ...
- Temptations Calls On 'People' Magazine To Recognize Sexy Cat Dads
Marketing Daily, Tanya Gazdik - Wednesday, May 14, 2025
A recent survey commissioned by Temptations found 67% of Gen Z adul ...
- Woof! Lucky One Vodka Lemonade Taps 'Furfluencer' Miss Peaches
Marketing Daily, Teresa Buyikian - Monday, May 12, 2025
Gallo aims to promote the RTD cocktail -- and also help resc ...
- Amazon Focuses On Furry Friends During Pet Days
Marketing Daily - Top of the News, Tanya Gazdik - Monday, May 12, 2025
These sales are "In the great tradition of Black Friday, Cyber Monda ...
- Native Pet Lets The 'Dogs' Out
Out to Launch, Fern Siegel - Wednesday, April 30, 2025
The brand focuses on clean products without additives or fillers. ...