• by Fern Siegel , 5 hours ago

TDA Boulder begins the new year with two account wins.

It has been named AOR for food-wellness brand Bragg and green-oriented cat litter Naturally Fresh.

For Bragg, founded in 1912, the agency will lead strategy and creative across the U.S., with new work expected in June.

Jonathan Schoenberg, ECD, TDA Boulder, said: “It’s an honor to work with Bragg, an iconic legacy brand that so many know from our homes, our parents’ homes and our grandparents’ homes. Bragg has both history and momentum.”

New work for Naturally Fresh, which includes strategy, creative and media, launches this spring, timed to kitty adoption season. The brand is the first B2C offering from Crain of California, one of the world’s largest walnut producers, and was born from the company’s sustainability efforts to reduce waste across its supply chain.

“Naturally Fresh is one of those rare brands where the product story is genuinely differentiated,” added Schoenberg. “They are turning a byproduct into performance and sustainability at the same time. We’re excited to help tell that story and redefine what eco-friendly pet care can look like.”

Creative work for both spans digital, social, OOH and additional channels.