WPP has reorganized its global production operations under the newly created WPP Productions, which consolidates holding company production unit Hogarth with production operations at agencies across the company such as Ogilvy and VML. 

The Hogarth brand is being retired and its Global CEO Richard Glasson will oversee the reorganized operation. 

With the new setup, all of the holding company’s production teams will operate on a single platform driven by WPP Open’s production technology and AI-powered workflows. 

The move follows WPP’s recent investment in a major content and virtual production studio in London. And now WPP Production will open an undisclosed number of additional studio locations around the world. The aim, per the company: Ensuring always-on access to facilities so that clients will get faster turnaround times, great cost-effectiveness, and access to more innovative and diverse production solutions. 

“Bringing all of WPP’s craft expertise together in WPP Production reinforces our position at the heart of WPP's integrated offering,” stated Glasson. “It allows us to activate the full collective power of WPP – its talent, creativity, technology and data – to redefine content creation.” 

WPP CEO Cindy Rose added that the reorganization of the company’s production services serves as a “cornerstone of our strategic vision to integrate our services, making it easier for clients to access WPP’s full spectrum of capabilities... This is about delivering exceptional value and setting new benchmarks for the quality and scale of content production worldwide."