• by Fern Siegel , 6 hours ago

Creative agency SPCSHP has done a 180 — in reverse.

It is returning to its original name: Big Spaceship.

“People just kept calling us Big Spaceship anyway,” said CEO Taryn Crouthers. “Internally, externally, everyone just kept saying Big Spaceship. And after extensive A/B testing, we discovered people overwhelmingly prefer knowing how to pronounce your name.” 

Also, as part of MSQ's global creative network, SPCSHP did not work across languages and markets.

The name change brings a new Chief Creative Officer: Steve Street. Street was formerly SVP/ECD.

The agency is also offering Explore Pods. The pods combine strategy, creative, production and technology instead of the traditional linear and siloed creative process. It means deliverables in days or weeks rather than months.

“Under this new infrastructure, Big Spaceship can bring ideas to life in ways that simply didn't exist before, unlocking new forms of storytelling and brand experience,” said Street. “The agencies that will lead the next decade are the ones who can see around corners and move faster. That's exactly where we live."

Based in New York, Big Spaceship's creative include Chase, Allergan, EWS/Paze and Dropbox.