Ad agency Betty, part of Sussex, WI-based marketing group Quad, announced the opening of new offices in Austin, Texas, and Mexico City, marking a significant step in the group’s ambitious expansion plans.  

In addition to full time ad staff, the Austin location will include a content production team within its 8,400-square-foot studio space.   

“Opening in Austin is a natural fit for Betty,” said Cari Bucci-Hulings, president of Minneapolis-based Betty. “The energy, talent and culture of the city make it an ideal place to expand our teams and better serve our clients while deepening our presence in a key region.”  

Betty’s 10,000-square-foot Mexico City office will open sometime this quarter and will be shared with Quad’s media agency, Rise.  

Quad employs 11,000 people in 11 countries and serves 2,100 clients with a focus on retail, consumer packaged goods, direct-to-consumer, financial services and health. 

Pictured above: Exterior shot of Betty's new Austin office.