- Reports: Publicis, Havas Vie For Stake In Big India Independent Agency
Mediapsssst, Richard Whitman - Monday, March 24, 2025
The agency's gross billings are reportedly about $585 million. Agencies in Ind ...
- Yahoo Sells TechCrunch To Investment Firm Regent
MediaDailyNews, Colin Kirkland - Friday, March 21, 2025
Digital technology news outlet TechCrunch announced Friday that it has been so ...
- Perplexity AI Wants To Rebuild TikTok's Algorithm For US Users
MediaDailyNews, Colin Kirkland - Friday, March 21, 2025
Perplexity AI remains dedicated to purchasing TikTok, and has published its o ...
- Wooing Lee: Hoffman Group Wants To Buy US Newspaper Empire
Publishing Insider, Ray Schultz - Sunday, March 23, 2025
Hoffman owns "St. Louis Post-Dispatch" and numerous other businesses. ...
- Google's Wiz: Good And Bad Of AI Ad Security
Performance Marketing Insider, Laurie Sullivan - Friday, March 21, 2025
Google's acquisition of Wiz addresses security challenges in the cloud services a ...
- Oracle Considers US TikTok Deal Amid Security Concerns
MediaDailyNews, Colin Kirkland - Wednesday, March 19, 2025
Oracle is considering a sale of TikTok's stateside operations while potentially allowi ...
- Axel Springer Seeks To Unload Its Affiliate Marketing Group: Reports
Publishers Daily, Ray Schultz - Wednesday, March 19, 2025
The possible price for Awin could be $436 million. Last year, Ax ...
- Omnicom, IPG Shareholders Approve Merger Deal
MAD, Steve McClellan - Tuesday, March 18, 2025
The votes on Tuesday morning were "overwhelmingly" in favor of the transactio ...
- Calling All McLoughlins, There's a Pub With Your Name On It
MAD, Steve McClellan - Monday, March 17, 2025
Heineken is teaming with Publicis Dublin and Le Pub on a "recruitmen ...
- Klick Health Expands APAC Footprint With Ward6 Singapore Acquisition
MAD, Steve McClellan - Monday, March 17, 2025
The move bolsters the service offering of Ward6, said to be Singapore ...
- Oracle Emerges As Most Likely TikTok Buyer
MediaDailyNews, Colin Kirkland - Monday, March 17, 2025
Oracle has "emerged as a leading contender to help run TikTok" p ...
- Redbrick Acquires Paved, Email Newsletter Advertising Platform
Publishers Daily, Ray Schultz - Tuesday, March 11, 2025
Paved claims to deliver newsletters to 253 million subscribers. ...
- Trump Teases Possible TikTok Buyers
MediaDailyNews, Colin Kirkland - Monday, March 10, 2025
Along with Perplexity AI and a consortium called "The People's Bid f ...
- Daylight: Movie Ads Again On X? No Longer In Dusk, Per Musk
TV Watch, Wayne Friedman - Tuesday, March 11, 2025
Over the last few months Disney, WBD, Apple, Amazon, Comcast and Lionsgat ...
- Omnicom, IPG Investors Urged To Weigh Fossil Fuel Risk
MAD, Steve McClellan - Monday, March 10, 2025
The campaign, from Clean Creatives, comes about a week before investors a ...
- Apply Digital Buys Ragnarok, Enhances Marketing Strength
MAD, Fern Siegel - Thursday, March 6, 2025
The collaboration means stronger integration with enterprise marketing platforms. ...
- Media Agency Net Conversion Acquires Direct-To-Publisher Specialist
MAD, Steve McClellan - Thursday, March 6, 2025
Elevate The Outcome was founded by industry veteran Mike Lyons in 202 ...
- Influential Advisory Firms Endorse Omnicom-IPG Deal
MAD, Steve McClellan - Wednesday, March 5, 2025
Word of the endorsements comes about two weeks before the shareholders ...
- Publicis Doubles Down On Identity, Acquires Lotame
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
Publicis Groupe announced Thursday it has entered into an agreement to acqui ...
- MNTN Discloses IPO Plans, Sells Agency Maximum Effort
MAD, Steve McClellan - Monday, March 3, 2025
According to an SEC filing last week, MNTN sold back Maximum Effo ...
- R/GA: Merger Versus Change Of Ownership
MAD, David Neugebauer - Sunday, March 2, 2025
Mergers are complex, with multiple companies and cultures coming together. Ownership change ...
- Opus Agency Acquires The CPK, Expands APAC Expertise
MAD, Fern Siegel - Wednesday, February 26, 2025
The strategic move strengths Opus' services worldwide. ...
- Havas Acquires Don, Strengthens Creative Presence In Latin America
MAD, Fern Siegel - Wednesday, February 19, 2025
Moving forward, Don and Hoy Argentina will operate under the name "D ...
- Hearst To Acquire 'Austin American-Statesman' From Gannett
Publishers Daily, Ray Schultz - Wednesday, February 19, 2025
Gannett plans to use the proceeds for debt reduction. ...
- Publicis Bolsters LATAM Influencer Ops With BR Media Group Deal
MAD, Steve McClellan - Tuesday, February 18, 2025
Founded in 2012, the firm has a network of over 500,000 creato ...
- Stagwell Acquires Sports Marketing Agency
MAD, Steve McClellan - Thursday, February 13, 2025
Gold Rabbit Sports was founded by Andre Schunk in 2020 after ...
- IPG Reversal On Principal Media-Buying Came Too Late For Some Pitches
MAD, Steve McClellan - Wednesday, February 12, 2025
The good news: the firm's principal buying unit is in full swi ...
- Axel Springer Assumes Full Ownership Of 'Morning Brew'
Publishers Daily, Ray Schultz - Wednesday, February 12, 2025
"Morning Brew" CEO Austin Rief will step down to become executive chair ...
- 'Outside Magazine' Owner Acquires Software Firm, Lays Off 20 Team Members
Publishers Daily, Ray Schultz - Wednesday, February 12, 2025
Outside Interactive has acquired Inntopia, a software provider for the adventure trav ...
- Buying Streamer Tech: How Disney Can Make Inroads Into Netflix
TV Watch, Wayne Friedman - Wednesday, February 12, 2025
Roku's substantial market share of U.S. streaming devices could give Disney ...