Toronto-based ad agency Fuse Create has acquired a minority stake in Sway Group, the influencer marketing agency located in the San Francisco area.  

Under the new ownership structure, Sway Group will continue to operate independently while working with Fuse Create’s integrated teams.   

“Brands no longer think in silos, and neither do we,” said Stephen Brown, CEO, Fuse Create. “Creator partnerships have become an essential part of the integrated ecosystem. Sway Group brings a proven approach to creator strategy, relationships and execution, strengthening our ability to deliver connected campaigns that turn heads and drive real business impact.”  

"This partnership allows us to elevate creator work within a more integrated model, bringing a creative-first approach to modern brand building," added Danielle Wiley, Founder & CEO, Sway Group.  

Both agencies are members of the global cooperative marketing network Worldwide Partners Inc., and the two shops have already collaborated on several initiatives.
 

Pictured above (l to r): Wiley, Brown, Tiffany Romero, president of creator management, Sway and Francesca Banducci, Sway COO.