Gen Z once again leads all generations in resolution-making, reinforcing its role as a bellwether audience for emerging consumer trends.

AI tools are quickly becoming embedded in how Americans research and discover products.

Screen time is the single biggest source of tension in modern households, particularly among parents of Gen Alpha and the emerging Gen Beta.

The data favor media channels aligned with at-home and social behaviors: streaming video, retail media networks, social platforms and digital commerce environments.

One of the clearest signals from the data is mounting financial strain amid a compressed but highly actionable moment for advertisers.

Some marketers said they expect AI to contribute to workforce reductions, while a majority anticipate maintaining current headcount but redeploying talent.

Longer search times mean fewer viewing sessions and reduced ad impressions for ad-supported and FAST services.

Blind evaluations by expert moderators consistently rated AI-moderated interviews poorly on core qualitative skills, including rapport-building, improvisation and the ability to ask insightful follow-up questions.

The way trust is built is evolving, with buyers placing greater weight on brand reputation, peer recommendations and visible expertise

Nearly two-thirds of teens ages 13 to 17 say they use an AI chatbot, with more than a quarter reporting daily use.