by Joe Mandese on Apr 30, 11:26 AM
The average cost per influencer engagement was 24 cents in 2017, according to the findings of RhythmOne's just-released Influencer Marketing Benchmark Report. That's the average …
by Joe Mandese on Apr 30, 10:40 AM
The percentage of Americans that deem the internet a "good thing" for society has fallen to 70% -- down from 76% four years ago -- …
by Joe Mandese on Apr 27, 9:53 AM
Amazon is on track to be a nearly $20 billion advertising business -- ranking it among the world's biggest ad-supported platforms -- in just two …
by Joe Mandese on Apr 26, 2:10 PM
An analysis of Americans' time spent with major digital platforms supports continued ad investments in Google's properties, but may question the longer-term wisdom of rapid …
by Joe Mandese on Apr 26, 9:34 AM
The headline in Facebook's first-quarter earning results continues to be its surging ad demand -- which despite consumer and regulatory concerns about its use of …
by Joe Mandese on Apr 26, 9:15 AM
Given the b-to-b audience nature of the medium, the sweet spot of webinar marketing from a media planning point-of-view is midday and midweek, according to …
by Joe Mandese on Apr 25, 5:03 PM
Long-time U.S. media research executive Mitch Lurin died March 28. He was 76. Lurin, who served as president of Monroe Mendelsohn Research's Mendelsohn Media Research …
by Joe Mandese on Apr 25, 4:45 PM
Marketers will invest more than $122 billion in marketing technology expenditures by the year 2022, according to estimates released by Forrester Research. That's an increase …
by Joe Mandese on Apr 24, 12:32 PM
Automation -- including the role of newsfeed algorithms, artificial intelligence and voice assistant technology -- will have the greatest impact on the way journalists work, …
by Joe Mandese on Apr 24, 9:53 AM
Slightly more than half of Facebook users would pay for a version of the social network that didn't user their data and target them with …