• Influencer Engagement Costs Range From As Little As $0.09 To As Much As $4.14
    The average cost per influencer engagement was 24 cents in 2017, according to the findings of RhythmOne's just-released Influencer Marketing Benchmark Report. That's the average …
  • More Americans Deem Internet Bad For Society
    The percentage of Americans that deem the internet a "good thing" for society has fallen to 70% -- down from 76% four years ago -- …
  • Amazon Ad Biz Upgraded By Billions, On Track To Become One Of The World's Biggest
    Amazon is on track to be a nearly $20 billion advertising business -- ranking it among the world's biggest ad-supported platforms -- in just two …
  • Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The 'Other Direction'
    An analysis of Americans' time spent with major digital platforms supports continued ad investments in Google's properties, but may question the longer-term wisdom of rapid …
  • Ad Prices Soar As Demand Outpaces Facebook Supply
    The headline in Facebook's first-quarter earning results continues to be its surging ad demand -- which despite consumer and regulatory concerns about its use of …
  • The 'Prime-Time' Of Webinar Marketing
    Given the b-to-b audience nature of the medium, the sweet spot of webinar marketing from a media planning point-of-view is midday and midweek, according to …
  • Obit: Monroe Mendelsohn's Mitch Lurin, Dead At 76
    Long-time U.S. media research executive Mitch Lurin died March 28. He was 76. Lurin, who served as president of Monroe Mendelsohn Research's Mendelsohn Media Research …
  • Forrester: Marketing Tech Spending To Exceed $122 Billion By 2022
    Marketers will invest more than $122 billion in marketing technology expenditures by the year 2022, according to estimates released by Forrester Research. That's an increase …
  • AI, Voice Seen As Most Disruptive Tech For Journalists
    Automation -- including the role of newsfeed algorithms, artificial intelligence and voice assistant technology -- will have the greatest impact on the way journalists work, …
  • Half Of Facebook Users Would Pay To Subscribe And/Or Buy Their Data Back
    Slightly more than half of Facebook users would pay for a version of the social network that didn't user their data and target them with …
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