by Robert Williams on Jan 31, 4:10 PM
Everyone's betting on video games as a gateway to expanding their megaplatforms, Bain said in a report.
by Robert Williams on Jan 30, 2:49 PM
Many viewers will watch the game while looking at another digital screen, such as a smartphone, tablet or laptop.
by Robert Williams on Jan 28, 7:45 AM
Amazon's sponsored product ad format drove the biggest yearly gain on Cyber Monday.
by Robert Williams on Jan 26, 9:17 PM
More than half (56%) of TikTok users said they have bought a product promoted on TikTok.
by Robert Williams on Jan 25, 4:03 PM
Almost three quarters of consumers are willing to share personal data with brands they trust.
by Robert Williams on Jan 24, 2:37 PM
Advertisers and agencies see the highest match rates from DCRs that they control, at an average of 52%.
by Robert Williams on Jan 23, 2:14 PM
Personal music downloads and streaming music services are also popular among mobile consumers.
by Robert Williams on Jan 23, 10:00 AM
Household penetration of video streaming is now at 89%, Kantar said in a report.
by Robert Williams on Jan 19, 4:12 PM
Direct mail is poised to make a comeback as small- and medium-sized businesses face higher prices to advertise on social media.
by Robert Williams on Jan 18, 2:57 PM
The effect of time-shifted viewing is notable, considering fewer households that watch TV are using set-top boxes from traditional cable and satellite providers.