• Who Would Get You To Get Vaccinated: Tom Hanks, Denzel Washington Or Kevin Hart?
    Tom Hanks is the entertainment personality most apt to influence Caucasian Americans to wear masks or take a vaccine in order to help prevent the …
  • CTV's Big 3 Growing Fast, But Not As Fast As 'All Others'
    The U.S. connected TV (CTV) advertising marketplace already rivals a major network daypart and is expanding fast, according to updated projections from eMarketer. And while …
  • Parler's 15 Minutes Of, Er, Infamy?
    Parler, the extreme right-wing micro-blogging app that surged in the days leading up to and following the election, already appears to be wearing out, according …
  • GroupM Report Finds Ecommerce Growing Fast, But Still A Small Share Of Retail
    For all of Madison Avenue's focus on digital performance media and marketing, and how it drives ecommerce, a new report from GroupM Business Intelligence is …
  • IAB Finds Most 2021 Ad Budgets Either 'Ballpark' Or Flexible
    Only 10% of advertisers and agency media planning and buying executives surveyed by the IAB last month say their ad budgets for 2021 are firm …
  • 10 More Hidden Gems To Stream
    I've been analyzing television research and programming for more than 30 years, and have always prided myself on being able to keep on top of …
  • Digital To Account For 70% Of All Ad Spending By 2025
    By 2025, digital media will account for 70% of all ad spending worldwide, according to a new long-range projection released as part of Magna's just-published …
  • ANA Finds Marketers Unsure Of Influencer ROI
    The top challenges to influencer marketing include the lack of measurement (79%) and ROI (76%), according to findings of a new member survey conducted by …
  • Madison Avenue's Big 3 Publish Much Improved Year-End Forecasts
    The Big 3 holding company forecast units have significantly upgraded their outlooks for U.S. and worldwide ad spending in 2020 and 2021 in new year-end …
  • SMI Data Shows 2020 U.S. Ad Market Ending On An Up Note
    Based on its most recent trending data, including the month of March, the U.S. ad market is pacing to end on a positive note heading …
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