• Time Spent With Agency RFPs Essentially Unchanged
    The time spent managing the agency RFP (request for proposal) process has essentially remained unchanged since before the COVID-19 pandemic began, according to findings of …
  • Report Reveals Frequency, Resources Needed To Support Marketing APIs
    Organized by the frequency of accessing their Marketing APIs and size of bandwidth needed to run applications and reports, Facebook, Google, Instagram, Salesforce, Snapchat, TikTok …
  • Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
    Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers …
  • A Brief History Of Superheroes On TV: Broadening, Diversifying Appeal
    Superheroes and sci-fi are more popular than ever, as anyone who attends the giant annual comic-cons in San Diego (July) and New York (October) can …
  • Plurality: Megan Rapinoe Protest Against Subway Justified, Chain Should Drop Her
    Subway, a sandwich chain with a history of controversial spokespersons, has gotten a backlash and calls for boycotts of its franchisees for launching a new …
  • Study Reveals What Motivates Workforce (Hint: It Has Little To Do With Age)
    At a time when both employees and employers are rethinking the value proposition of their organizations for each other, a new study from creative consultancy …
  • Paying More For Less, Can Nielsen Still Measure TV, And Other Things That Make You Go Hmmm...
    As we approach the end of the second pandemic summer and the start of the new broadcast TV season, here are some things that make …
  • Report Finds Media-Sponsored Agencies Reach 'Saturation Point,' Digital Shops Poised To Explode
    The number of traditional media services agencies sponsored by local media companies in the U.S. is beginning to flatten, while the universe of independent digital …
  • 30 Years Ago 'Median Age' Became A Thing
    Thirty years ago, when I was VP of Television Research at the late, great Bozell ad agency, I released my first report on median age, …
  • Key Category Projections Reveal Mixed Recovery For 2021-22
    Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, …
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