by Joe Mandese on Aug 30, 9:00 AM
The time spent managing the agency RFP (request for proposal) process has essentially remained unchanged since before the COVID-19 pandemic began, according to findings of …
by Joe Mandese on Aug 25, 2:30 PM
Organized by the frequency of accessing their Marketing APIs and size of bandwidth needed to run applications and reports, Facebook, Google, Instagram, Salesforce, Snapchat, TikTok …
by Joe Mandese on Aug 25, 12:20 PM
Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers …
by Steve Sternberg on Aug 23, 10:40 AM
Superheroes and sci-fi are more popular than ever, as anyone who attends the giant annual comic-cons in San Diego (July) and New York (October) can …
by Joe Mandese on Aug 17, 11:03 AM
Subway, a sandwich chain with a history of controversial spokespersons, has gotten a backlash and calls for boycotts of its franchisees for launching a new …
by Joe Mandese on Aug 16, 1:23 PM
At a time when both employees and employers are rethinking the value proposition of their organizations for each other, a new study from creative consultancy …
by Steve Sternberg on Aug 16, 12:28 PM
As we approach the end of the second pandemic summer and the start of the new broadcast TV season, here are some things that make …
by Joe Mandese on Aug 10, 9:00 AM
The number of traditional media services agencies sponsored by local media companies in the U.S. is beginning to flatten, while the universe of independent digital …
by Steve Sternberg on Aug 9, 10:14 AM
Thirty years ago, when I was VP of Television Research at the late, great Bozell ad agency, I released my first report on median age, …
by Joe Mandese on Aug 9, 9:00 AM
Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, …