Three years after the killing of George Floyd led to a racial reckoning, many Black people still see biases in the news.

Campaigns are being optimized less frequently than they're measured.

While marketers trust television, their interest in traditional linear television is declining.

Households with kids also tend to pay greater attention to CTV ads and programming.

Fourteen percent of U.S. consumers said they had started their holiday shopping already.

Almost a third of daily TikTok users have tried the new TikTok Shop, compared with only 8% of the general population.

Proper vetting of survey participants is crucial, along with compensating respondents for their time and expertise.

While many U.S. consumers plan to increase their holiday spending, they also want to make their budgets go further.

Many low-income consumers face barriers in gaining internet access, limiting how marketers can reach them.

Marketers should emphasize the value of their brands in their advertising to resonate with consumers.