Viewers pay less attention to, are less interested in and have a lower opinion of brands that are advertised in an unsuitable context and are …
Nine out of 10 respondents said television influenced their online search selections.
Almost two-thirds of U.S. consumers use paid streaming services to watch video programming.
Dynamic ad insertion (DAI) makes up more than 90% of ad revenues, having doubled in the past three years.
The decline in attention to news may affect the media planning strategies of advertisers.
Local TV news and broadcast news rank the highest in people's opinions about unbiased sources, but only by slim portions of Americans.
Political spending will help to buoy the U.S. advertising market amid concerns of an economic slowdown.
Many consumers also will stop following social influencers whose values aren't aligned.
Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
Almost two-thirds of marketers said retail media networks are only effective for lower-funnel advertising.