by Robert Williams on Oct 17, 3:49 PM
Budget-minded consumers are likely to respond to holiday ad messaging that touts value.
by Robert Williams on Oct 16, 6:28 PM
Among those who subscribe to an ad-free plan, few would switch to the newer Netflix Standard with ads plan.
by Robert Williams on Oct 15, 8:14 PM
Snapchat and Instagram also among the most popular social media apps among teenagers.
by Steve Sternberg on Oct 13, 11:39 AM
It's been an interesting few years when it comes to the broadcast networks debuting their new fall television series. In 2021 and 2022, the COVID-19 …
by Robert Williams on Oct 12, 6:53 PM
U.S. Hispanics can find a broader range of programming through a connected device such as a smart TV.
by Robert Williams on Oct 11, 6:30 PM
Demand for marketing content grew by one and a half times this year, but marketing teams were only able to meet that demand 55% of …
by Robert Williams on Oct 10, 4:01 PM
Younger consumers were more likely to say they would watch games attended by the pop superstar, including 21% of people ages 13 to 24.
by Robert Williams on Oct 9, 4:07 PM
A third of marketers said consolidation of agency services is one way to prioritize consistency.
by Robert Williams on Oct 6, 8:31 PM
More than half of people who regularly use captions do so to stay focused on a TV show or movie.
by Robert Williams on Oct 5, 7:07 PM
However, a majority of people surveyed said they want businesses to take a public stance on climate change and mental health.