• WPP Dominates Q1 New Business, Especially In Media Wins
    WPP was the winningest of Madison Avenue's major holding companies during Q1 both in terms of total new account wins and gross billings, according to …
  • WARC Projects 8.1% Drop In Global Ad Spend Due To Pandemic, Notes It's Better Than Financial Crisis
    "Advertising investment is set to fall 8.1% - $49.6 billion - worldwide this year," WARC Head of Data Content James McDonald writes in "The Impact …
  • IAB Releases Report On COVID's Impact On Media Consumption, Omits Some Media
    The Interactive Advertising Bureau (IAB) has published some valuable research -- including a series of ongoing tracking studies of the buy-side and the sell-side -- …
  • Digital Ad Spending Rises, As Digital Ad CPMs Fall Due To Pandemic Fallout
    'What goes up must come down' may be a core principle of physics, but it also apparently applies to digital media during a pandemic. While …
  • Lacking Traditional Ads, Streaming Services Emerge As Fast-Growing Product Placement Category
    It's the newest form of product placement, but the fastest-growing one, and given the shifts in viewing taking place during the COVID-19 pandemic, streaming TV …
  • American Smartphone Data Usage Soars 75% During Pandemic
    The data, which comes from the latest edition of NPD's Mobile Data Consumption Report, also shows March saw month-over-month smartphone data consumption jump 27%.
  • eMarketer Projects Surge In Digital Live Sports Viewing
    Despite the disruption of many major televised sports events due to the COVID-19 pandemic -- or maybe because of it -- the number of Americans …
  • Digital Ad Sector Performance, Year-To-Date
    Much like the stock market (see SPX [S&P 500]), the year-to-date performance of the major publicly-traded digital advertising companies has been a roller coaster, though …
  • U.S. TV Ad Market Projected To Decline 15% This Year Due To COVID-19
    The U.S. national TV advertising marketplace will decline 15% in 2020 due to the disruption of the COVID-19 pandemic, especially the displacement of billions of …
  • Survey Shows Ad Execs Were Short On Upfront Even Before Pandemic Exacerbated: Budgets, Pricing Flat To Down
    The outlook for the 2020-21 network TV upfront advertising marketplace is mixed, according to a survey of a representative sample of advertising executives conducted in …
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