by Joe Mandese on Oct 29, 4:34 PM
A new report shows that Fortnite is already one of the most-viewed genres on YouTube. The views are being driven by a perfect storm of …
by Joe Mandese on Oct 29, 3:32 PM
As part of its ongoing "Life Online" research, experience design researcher Norman Nielsen Group has identified a new, troubling media pathology: that people increasingly feel …
by Joe Mandese on Oct 26, 2:29 PM
Most -- nearly 85% -- of the enterprise value of Nielsen comes from its "Watch" division, which comprises its media measurement services. The rest comes …
by Joe Mandese on Oct 25, 1:18 PM
Nielsen has added a TV ratings break for "same gender spouse or partner" viewers. The first ratings, which were released today as part of an …
by Joe Mandese on Oct 24, 3:22 PM
When MRI set out to benchmark the U.S. cannabis consumer, it faced some unique respondent quandaries. On the eve of the release of the National …
by Joe Mandese on Oct 24, 1:57 PM
Creating personalized ads that are relevant and meaningful to consumers is one of the new Holy Grails of marketing, but only about a third of …
by Joe Mandese on Oct 23, 2:28 PM
MRI, the U.S. consumer research division of GfK MRI, which is the mainstay for media planning for many top agencies and brands, has rolled out …
by Joe Mandese on Oct 23, 11:03 AM
New findings from Pew Research Center about the ability of Americans to determine fact vs. opinion statements could have potential implications for marketers. The study, …
by Steve Sternberg on Oct 22, 9:25 AM
This week's report examines the progress of traditional TV and alternative media devices used to watch TV. Traditional TV still rules, but inroads are being …
by Joe Mandese on Oct 19, 12:47 PM
If you weren't able to make Sequent Partners' and Greenbook's "Attribution Accelerator" conference Oct. 11 in New York City, fear not. You can download the …
