• How Fortnite Became A Top YouTube 'Genre'
    A new report shows that Fortnite is already one of the most-viewed genres on YouTube. The views are being driven by a perfect storm of …
  • Welcome To The Vortex: Why People Feel Trapped In Their Devices
    As part of its ongoing "Life Online" research, experience design researcher Norman Nielsen Group has identified a new, troubling media pathology: that people increasingly feel …
  • The Sum Of Nielsen's Parts: 'Watch' It Here
    Most -- nearly 85% -- of the enterprise value of Nielsen comes from its "Watch" division, which comprises its media measurement services. The rest comes …
  • Nielsen Rates 'Same Gender' Viewers, Reveals Different Preferences
    Nielsen has added a TV ratings break for "same gender spouse or partner" viewers. The first ratings, which were released today as part of an …
  • Weed The People: How MRI Was Able To Do It
    When MRI set out to benchmark the U.S. cannabis consumer, it faced some unique respondent quandaries. On the eve of the release of the National …
  • Marketers Pessimistic About Delivering Promise Of 'Personalized' Ads
    Creating personalized ads that are relevant and meaningful to consumers is one of the new Holy Grails of marketing, but only about a third of …
  • MRI Unveils New Media Planning Segment: Cannabis Users
    MRI, the U.S. consumer research division of GfK MRI, which is the mainstay for media planning for many top agencies and brands, has rolled out …
  • Fact: Older Americans Aren't As Good At Discerning It
    New findings from Pew Research Center about the ability of Americans to determine fact vs. opinion statements could have potential implications for marketers. The study, …
  • Traditional TV Still Rules, But Other Screens Are Catching Up
    This week's report examines the progress of traditional TV and alternative media devices used to watch TV. Traditional TV still rules, but inroads are being …
  • Get Your 'Attribution Accelerator' Presentations Here
    If you weren't able to make Sequent Partners' and Greenbook's "Attribution Accelerator" conference Oct. 11 in New York City, fear not. You can download the …
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