• IPG Surprises Agency M&A Market With Acxiom Deal: Dentsu, WPP Lead In Volume
    Madison Avenue went on a shopping spree during the first three quarters of 2018, spending billions to bolster the big agency holding company's holdings. While …
  • eMarketer: Programmatic Marketplace Growing Less Open, More Private
    The good news is the programmatic digital ad marketplace is expanding rapidly. The bad news is it is projected to become increasingly opaque as more …
  • Most Americans Aware Of Bots, Deem Them Appropriate For Marketing
    Two-thirds of Americans say they are aware of social media bots, with 44% saying they have some or a lot of knowledge about them, according …
  • Facebook 'Return' On Ad Spending Continues To Founder
    Attribution firm C3 Metrics has updated its ongoing analysis of the return on ad spending on Facebook which reveals continued declines through September, suggesting that …
  • A Chart Worth Billions Of Words Explains This Week's Internet Sell-Off
    While the average decline was about 30%, blue chips like Amazon and Google held their own, although Facebook continues to erode faster than the overall …
  • Comic Cons Provide Strong Marketing Platforms For TV, Movies
    In this week's edition of The Sternberg Report, I provide a history of the major Comic Cons, and assess their role in marketing TV programming …
  • IAB Report Details New Ad-Supported OTT Video Viewer Segment
    As part of its West Coast "NewFronts" presentation Tuesday, the Interactive Advertising Bureau released a new study analyzing how the U.S. population consumes video, including …
  • A First-Time View Of 'In-View,' Report Benchmarks Desktop, Mobile, Video & Display
    The new "time-in-view" component sets a baseline for the duration of time that average digital ad inventory is "in-view" for both desktop and mobile, as …
  • 'Best,' Fastest-Growing, 'Bravest' Brands
    The world's best brands continue to be digital ones, according to the latest annual report from Omnicom's Interbrand unit. Apple once again took the No. …
  • Female Empowerment In Advertising
    Research conducted by JWT states that 76% of women globally felt there had never been a better time to be a woman and 62% said …
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