Madison Avenue went on a shopping spree during the first three quarters of 2018, spending billions to bolster the big agency holding company's holdings. While …

The good news is the programmatic digital ad marketplace is expanding rapidly. The bad news is it is projected to become increasingly opaque as more …

Two-thirds of Americans say they are aware of social media bots, with 44% saying they have some or a lot of knowledge about them, according …

Attribution firm C3 Metrics has updated its ongoing analysis of the return on ad spending on Facebook which reveals continued declines through September, suggesting that …

While the average decline was about 30%, blue chips like Amazon and Google held their own, although Facebook continues to erode faster than the overall …

In this week's edition of The Sternberg Report, I provide a history of the major Comic Cons, and assess their role in marketing TV programming …

As part of its West Coast "NewFronts" presentation Tuesday, the Interactive Advertising Bureau released a new study analyzing how the U.S. population consumes video, including …

The new "time-in-view" component sets a baseline for the duration of time that average digital ad inventory is "in-view" for both desktop and mobile, as …

The world's best brands continue to be digital ones, according to the latest annual report from Omnicom's Interbrand unit. Apple once again took the No. …

Research conducted by JWT states that 76% of women globally felt there had never been a better time to be a woman and 62% said …