Facebook 'Return' On Ad Spending Continues To Founder

In light of Facebook's announcement this week that it is adding first-party cookie data to help advertisers track the return on their ad spending, media attribution firm C3 Metrics has updated its ongoing analysis of the return on ad spending on Facebook.
The data updates a previous benchmark published ...

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications