Facebook 'Return' On Ad Spending Continues To Founder
- by Joe Mandese @mp_joemandese, October 12, 2018
In light of
Facebook's announcement this week that it is adding first-party cookie data to help advertisers track the return on their ad spending, media attribution firm C3 Metrics has updated its ongoing
analysis of the return on ad spending on Facebook.
The data updates a previous benchmark published by …
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