Like many other forms of media, the speed of initial engagement for newsletter subscribers correlates to their ultimate lifetime value. That is the findings of …

The vast majority of marketing execs surveyed late last year believe virtual online events are here to stay, and more than half (58%) say they …

We may never know whether the chicken or the egg came first, but we do know more advertisers believe the media buy comes first than …

Less than half the time (48%) marketing industry researchers spend doing their jobs actually involves designing, fielding or analyzing research, according to findings of a …

Even as ad agencies consider plans for returning to life as "normal," including business travel to clients and in-person industry events, most big advertisers plan …

Following a year of rollbacks for most major media, ad prices are poised to inflate an average of 3.0% worldwide this year, according to a …

In this era of "Peak TV+," there are so many good series year-round on so many different platforms that I am constantly discovering new shows …

Three-quarters of U.S. adults say they "tune out" digital ads because of more time spent on computers, mobile devices and TV sets, according to findings …

Even as the ad industry and the trade press obsess on over-the-top, connected TVs and online streaming services, the percentage of American households that own …

Despite years of discussion surrounding the impact of digital media adoption, 44% of CMOs surveyed for the World Federation of Advertisers characterize their own organization's …