• Study Finds Speed Of Open Determines Ultimate Lifetime Value Of Email Subs
    Like many other forms of media, the speed of initial engagement for newsletter subscribers correlates to their ultimate lifetime value. That is the findings of …
  • Most Marketers Say Virtual Events Are Here To Stay, Budgeting More For Them This Year
    The vast majority of marketing execs surveyed late last year believe virtual online events are here to stay, and more than half (58%) say they …
  • Which Came First, The Media Buy Or The Media Plan? Depends On Who You Ask
    We may never know whether the chicken or the egg came first, but we do know more advertisers believe the media buy comes first than …
  • Study Finds Industry Researchers Spend Less Than Half Their Time Researching
    Less than half the time (48%) marketing industry researchers spend doing their jobs actually involves designing, fielding or analyzing research, according to findings of a …
  • ANA Study Finds Only Half Of Ad Execs Plan Biz Travel This Year
    Even as ad agencies consider plans for returning to life as "normal," including business travel to clients and in-person industry events, most big advertisers plan …
  • Ad Price Inflation Resumes, 3% Rise Forecast For 2021
    Following a year of rollbacks for most major media, ad prices are poised to inflate an average of 3.0% worldwide this year, according to a …
  • Review: 95 Series Worth Bingeing
    In this era of "Peak TV+," there are so many good series year-round on so many different platforms that I am constantly discovering new shows …
  • Harris Poll Finds Americans Burning Out Of Digital Screens, Tuning Out Digital Ads
    Three-quarters of U.S. adults say they "tune out" digital ads because of more time spent on computers, mobile devices and TV sets, according to findings …
  • Guess What Other Medium Surged During 2020: Over-The-Air TV Antennas
    Even as the ad industry and the trade press obsess on over-the-top, connected TVs and online streaming services, the percentage of American households that own …
  • WFA Report Finds Many CMOs Not Yet Started, Or Just Beginning, Digital Transformation
    Despite years of discussion surrounding the impact of digital media adoption, 44% of CMOs surveyed for the World Federation of Advertisers characterize their own organization's …
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