• Dentsu Releases The Most Dour Update To Date, Drags Industry Consensus Down
    Dentsu today released the last and by far most pessimistic update of the major agency holding company forecasts, estimating U.S. and worldwide ad spending fell …
  • Certified Diverse Ad Industry Suppliers More Than Doubles
    The number of advertising and marketing services providers certified as being diverse by the Association of National Advertisers has more than doubled to 212, according …
  • Holding Company Acquisitions Decline In 2020, Especially In Value And Head Counts
    The major agency holding companies and/or management consultant parent companies made fewer and smaller acquisition deals in 2020 than they did in year's past, according …
  • Streaming Now: The Rise And Fall Of Ad-Supported Cable TV
    Twenty years ago, with very few exceptions, four broadcast networks were the only places you could find new original scripted series programming - and basically …
  • Report Reveals Magnitude Of Google's Economic Impact To Business And Consumers
    A new report released as part of its campaign to convince Australian regulators not to impose a new law giving news media negotiating rights with …
  • Winterberry Projects Total 2021 U.S. Marketing Spending Will Remain Below Two Years Ago
    Following one of the worst recessions recorded by the U.S. marketing industry, advertising and marketing spending are projected to expand 10.2% this year to $374.2 …
  • Research Released At CES Shows Many U.S. Broadband Homes Experiencing Disruptions During Pandemic, Fear Children Falling Behind
    Consumer technology researcher Parks Associates released new data in conjunction with this week's CES conference showing a significant percentage of U.S. broadband households have been …
  • 2021 Edelman Trust Barometer Finds World Entering An Era Of 'Information Bankruptcy'
    The global infodemic -- ie. disinformation and "fake news" -- has driven trust in all news sources to record lows with social media (35%) and …
  • Nearly Half Of Americans Say Pandemic Altered How They View Consumer Technology
    A study released in conjunction with this week's CES conference, indicates that the pandemic has had a material impact on the role consumer technology plays …
  • Less Than Half Of Americans Subscribe To Email Newsletters, Even Fewer Willing To Pay
    Slightly more than half (52.7%) of all Americans do not subscribe to any email newsletters for news or entertainment content, according to findings of a …
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