• Dentsu Releases The Most Dour Update To Date, Drags Industry Consensus Down
    by Joe Mandese on Jan 29, 1:24 PM
    Dentsu today released the last and by far most pessimistic update of the major agency holding company forecasts, estimating U.S. and worldwide ad spending fell …
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  • Certified Diverse Ad Industry Suppliers More Than Doubles
    by Joe Mandese on Jan 28, 4:21 PM
    The number of advertising and marketing services providers certified as being diverse by the Association of National Advertisers has more than doubled to 212, according …
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  • Holding Company Acquisitions Decline In 2020, Especially In Value And Head Counts
    by Joe Mandese on Jan 26, 3:06 PM
    The major agency holding companies and/or management consultant parent companies made fewer and smaller acquisition deals in 2020 than they did in year's past, according …
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  • Streaming Now: The Rise And Fall Of Ad-Supported Cable TV
    by Steve Sternberg on Jan 25, 3:35 PM
    Twenty years ago, with very few exceptions, four broadcast networks were the only places you could find new original scripted series programming - and basically …
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  • Report Reveals Magnitude Of Google's Economic Impact To Business And Consumers
    by Joe Mandese on Jan 22, 9:21 AM
    A new report released as part of its campaign to convince Australian regulators not to impose a new law giving news media negotiating rights with …
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  • Winterberry Projects Total 2021 U.S. Marketing Spending Will Remain Below Two Years Ago
    by Joe Mandese on Jan 19, 1:33 PM
    Following one of the worst recessions recorded by the U.S. marketing industry, advertising and marketing spending are projected to expand 10.2% this year to $374.2 …
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  • Research Released At CES Shows Many U.S. Broadband Homes Experiencing Disruptions During Pandemic, Fear Children Falling Behind
    by Joe Mandese on Jan 14, 1:52 PM
    Consumer technology researcher Parks Associates released new data in conjunction with this week's CES conference showing a significant percentage of U.S. broadband households have been …
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  • 2021 Edelman Trust Barometer Finds World Entering An Era Of 'Information Bankruptcy'
    by Joe Mandese on Jan 13, 4:20 PM
    The global infodemic -- ie. disinformation and "fake news" -- has driven trust in all news sources to record lows with social media (35%) and …
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  • Nearly Half Of Americans Say Pandemic Altered How They View Consumer Technology
    by Joe Mandese on Jan 13, 2:17 PM
    A study released in conjunction with this week's CES conference, indicates that the pandemic has had a material impact on the role consumer technology plays …
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  • Less Than Half Of Americans Subscribe To Email Newsletters, Even Fewer Willing To Pay
    by Joe Mandese on Jan 11, 2:55 PM
    Slightly more than half (52.7%) of all Americans do not subscribe to any email newsletters for news or entertainment content, according to findings of a …
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