Snapchat users sent more than 2.5 billion voice notes during the first quarter of 2025.

Gen Z appears caught somewhere between optimism and anxiety, favoring indulgence, spontaneity and self-care as coping mechanisms.

Screen activities include streaming TV, work-related computer use and social media scrolling.

Just 41% of people support brands actively promoting equality for LGBT individuals, down from 49% in 2021 and 44% in 2024.

Top social influencers have become essential partners for brands eager to tap into their credibility and reach.

The top 10 AI chatbots collectively saw 55.2 billion visits over the past year, marking an 80.9% year-over-year increase.

The attention economy is oversaturated, with consumer focus splintered across formats and devices.

From awareness to conversion, broadcast TV plays the most influential role in shaping buying behavior among wealthier households.

More Americans now say they get their news from social and video networks than from television or digital news outlets.

Interactive video ads deliver a 58% stronger unaided brand recall than standard video spots.