Online creators are influencing political opinions ahead of the 2026 midterms, but trust remains complicated and AI isn't exactly winning over the electorate.

I just attended the New York Comic Con, along with roughly 250,000 other folks from all over the world. At last year's convention, I had …

Teens can be remarkably loyal to their favorite platforms while showing considerably less affection for the brands trying to reach them.

Age can help explain consumer behavior, but it doesn't always tell marketers who's using a platform.

Audiences worlwide don't seem to mind commercial interruptions or product placements in microdramas.

Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers.

An impression and an impression made on a human being aren't necessarily the same thing, an Omnicom Media study suggests.

Lower fertility, slower immigration and longer lifespans are helping push the country toward an economy in which older consumers account for an increasingly important share …

The collection, structuring and analysis of creative decisions for advertisers isn't a technological obstacle, but organizational plumbing is.

After years of streaming wars, billions in content spending and enough corporate rebranding to exhaust a trademark attorney, Netflix is still Netflix.