The Emmy Awards telecast traditionally alternates among ABC, CBS, NBC, and Fox. Once seen as a major promotional vehicle for the broadcast networks (pre-2015), the …

Both candidates are struggling to reach diverse audiences such as Hispanics and Asians.

Ninety percent of companies plan to invest in generative AI for marketing by 2025.

The percentage of U.S. adults who said they supported a TikTok ban fell from 50% in March 2023 to 32% currently.

Consumer expectations increase every year by an average of 30%, but brands typically keep pace at a rate of 8% to 12%.

Price increases for streaming services are not a major concern for most U.S. households.

Meeting Gen Z where they are on platforms such as TikTok and YouTube is seen as essential for engaging them.

Still, about a third of consumers would feel disappointed if their gift came from AI.

The invalid traffic rate for CTV was nearly as high as for mobile apps, a study found.