by Robert Williams on Sep 18, 4:26 PM
TikTok's influence on Gen Z is important going into the holiday shopping season.
by Robert Williams on Sep 17, 2:57 PM
Comms professionals have turned to integrated, multichannel strategies their marketing companions have championed for years.
by Robert Williams on Sep 16, 7:25 PM
About two-thirds of adults say news media cares more about getting people riled up than on providing a neutral account of facts.
by Robert Williams on Sep 13, 1:43 PM
Only 44% of marketers say that their C-suite understands and supports marketing KPIs.
by Steve Sternberg on Sep 13, 9:57 AM
The Emmy Awards telecast traditionally alternates among ABC, CBS, NBC, and Fox. Once seen as a major promotional vehicle for the broadcast networks (pre-2015), the …
by Robert Williams on Sep 12, 3:33 PM
Both candidates are struggling to reach diverse audiences such as Hispanics and Asians.
by Robert Williams on Sep 11, 5:13 PM
Ninety percent of companies plan to invest in generative AI for marketing by 2025.
by Robert Williams on Sep 10, 2:43 PM
The percentage of U.S. adults who said they supported a TikTok ban fell from 50% in March 2023 to 32% currently.
by Robert Williams on Sep 9, 1:53 PM
Consumer expectations increase every year by an average of 30%, but brands typically keep pace at a rate of 8% to 12%.
by Robert Williams on Sep 6, 3:28 PM
Price increases for streaming services are not a major concern for most U.S. households.
