• Marketers Report Greatest Workflow Time Savings: Mostly Team Communication, Consumer Targeting
    Marketers, on average, have saved 25 hours of labor time weekly by utilizing various forms of automation technology. That's more than any other industry professionals …
  • Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
    Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to …
  • 'Evil' Is One Of The Best Shows On TV
    In this week's edition, I make the case why "Evil," which premiered on CBS in September 2019, is one of the best shows currently on …
  • 2022 Political Ad $ To Approach 2020's Record
    Thanks to highly contested state and local races for the U.S. Senate, house and governor seats, the 2022 U.S. political advertising cycle will approach the …
  • As Media's Biggest Suppliers Get Bigger, Ad Execs Also See Them Getting Better
    Many of the ad industry's biggest media suppliers increasingly are deemed a "priority buy" by U.S. ad executives, according to findings of a new "reputation …
  • Is Amazon's 'Bosch' The Best Procedural Drama Ever?
    As a result of so many programs on so many platforms, and the fact that everybody doesn't have access to everything anymore, television viewing has …
  • Cable CPMs Fall To Less Than Half Of Broadcast, Upfront Sales Volume Rebounds
    Thanks in part to surging demand for prime-time network TV advertising inventory in the recently concluded 2021-22 broadcast upfront, the average prime-time CPM (cost-per-thousand) for …
  • Dentsu Improves Ad Outlook For Most Media, Except OOH/Cinema
    Dentsu today significantly upgraded its ad spending growth estimates, but not all media are moving in a positive direction. While the worldwide ad growth outlooks …
  • Major Ad Categories Forecast To Expand Spending This Year, Albeit Some On A Lowered Base
    Exactly how bad was the 2020 global ad recession for key ad category growth? According to Dentsu's revised ad outlook, it various by category, but …
  • Why GroupM Isn't Revising Its Network TV Ad Outlook Despite 'Record' Upfront Claims
    Over the past month or so, the trade press -- including MediaPost -- reported how the major broadcast networks have completed "record" and/or "best ever" …
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