Marketers, on average, have saved 25 hours of labor time weekly by utilizing various forms of automation technology. That's more than any other industry professionals …

Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to …

In this week's edition, I make the case why "Evil," which premiered on CBS in September 2019, is one of the best shows currently on …

Thanks to highly contested state and local races for the U.S. Senate, house and governor seats, the 2022 U.S. political advertising cycle will approach the …

Many of the ad industry's biggest media suppliers increasingly are deemed a "priority buy" by U.S. ad executives, according to findings of a new "reputation …

As a result of so many programs on so many platforms, and the fact that everybody doesn't have access to everything anymore, television viewing has …

Thanks in part to surging demand for prime-time network TV advertising inventory in the recently concluded 2021-22 broadcast upfront, the average prime-time CPM (cost-per-thousand) for …

Dentsu today significantly upgraded its ad spending growth estimates, but not all media are moving in a positive direction. While the worldwide ad growth outlooks …

Exactly how bad was the 2020 global ad recession for key ad category growth? According to Dentsu's revised ad outlook, it various by category, but …

Over the past month or so, the trade press -- including MediaPost -- reported how the major broadcast networks have completed "record" and/or "best ever" …