by Joe Mandese on Jun 28, 2:57 PM
For those readers who may not have the resources of big integrated media services or standalone social media agencies, social media planning platform Ripl had …
by Steve Sternberg on Jun 28, 1:45 PM
One reason television series based on movies seldom work is because the stars from the theatrical movie don't ordinarily reprise their roles for the TV …
by Joe Mandese on Jun 25, 2:44 PM
A special edition of the Edelman Trust Barometer created for and released during this week's Cannes Lions festival reveals consumer trust in brands is becoming …
by Joe Mandese on Jun 21, 3:44 PM
The top 25 media companies now represent more than $427 billion -- two-thirds of all ad spending -- according to an analysis of company reports …
by Joe Mandese on Jun 21, 3:20 PM
Madison Avenue likes to wax nostalgic about a time when families gathered around the "electronic hearth" to watch prime-time TV shows together. While that may …
by Steve Sternberg on Jun 21, 12:09 PM
This year, as the world is inching back to normal, COVID production schedules are delaying several pilots until later this summer (although I have seen …
by Joe Mandese on Jun 14, 1:11 PM
Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have released new global and U.S. ad growth updates, reflecting marked improvements for 2021 vs. what …
by Joe Mandese on Jun 14, 12:39 PM
Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have doubled their estimates for U.S. ad growth this year vs. what they estimated in March. …
by Joe Mandese on Jun 11, 3:28 PM
Roughly one in five U.S. TV ad dollars is now going to a CTV advertising unit, according to an update of the U.S. advertising marketplace …
by Joe Mandese on Jun 9, 1:50 PM
Google is the world's most meaningful brand, according to findings of the 2021 edition of Havas' "Meaningful Brands" report, a once-every-other-year study measuring what a …