• Here's A DIY For Small Business Social Media Planning
    For those readers who may not have the resources of big integrated media services or standalone social media agencies, social media planning platform Ripl had …
  • Why Disney+ Marvel Series Are So Good (Even When They're Not)
    One reason television series based on movies seldom work is because the stars from the theatrical movie don't ordinarily reprise their roles for the TV …
  • Edelman Trust Barometer Reveals Even Higher Bar For Consumer Brand Expectations
    A special edition of the Edelman Trust Barometer created for and released during this week's Cannes Lions festival reveals consumer trust in brands is becoming …
  • GroupM: Top 25 Media Cos Surpass $427 Billion In Ad Spending
    The top 25 media companies now represent more than $427 billion -- two-thirds of all ad spending -- according to an analysis of company reports …
  • Why YouTube On TV May Be The New Family Viewing Experience
    Madison Avenue likes to wax nostalgic about a time when families gathered around the "electronic hearth" to watch prime-time TV shows together. While that may …
  • A Young Media Person's Guide To Evaluating TV Pilots
    This year, as the world is inching back to normal, COVID production schedules are delaying several pilots until later this summer (although I have seen …
  • 2021: A Year In Global Ad Growth Revisions
    Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have released new global and U.S. ad growth updates, reflecting marked improvements for 2021 vs. what …
  • 2021: A Year Of U.S. Ad Growth Revisions
    Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have doubled their estimates for U.S. ad growth this year vs. what they estimated in March. …
  • GroupM Estimates 1 In 5 U.S. TV Ad Dollars Now Goes To CTV+
    Roughly one in five U.S. TV ad dollars is now going to a CTV advertising unit, according to an update of the U.S. advertising marketplace …
  • Havas Finds Google, Other Media/Tech Brands, Are The World's Most 'Meaningful'
    Google is the world's most meaningful brand, according to findings of the 2021 edition of Havas' "Meaningful Brands" report, a once-every-other-year study measuring what a …
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