• Pandemic, Brand Citizenship, Consumer Identifiers Will Shape 2022 Media Strategies
    Likening the current period to past times of crisis and recession that spawned innovation, Dentsu said brands have an opportunity to grow sales by adapting …
  • Websites That Cannot Accommodate Disabled Users Have Higher Bounce Rates
    Designing websites for a broader group of people should consider "invisible disability," or limitations that people may overlook, such as age-related vision loss.
  • Subscription-Based Video Apps Outpace Ad-Supported Services By Viewer Hours
    Consumption of apps or services that don't carry advertising, such as Netflix or Disney+, expanded by 38% to 44.9 billion hours in 2020.
  • TikTok Overtakes Instagram And Snapchat Among U.S. Teens
    Entertainment and the chance for self-expression were big draws for this demo.
  • Brand Purpose Influences Most People's Purchase Decisions
    Eighty-two percent of U.S. consumers said the brands they buy stand for a greater mission or purpose.
  • Amazon Boosts Ad Airings By 40% As Holiday Shopping Season Looms
    Amazon's gain contrasted with the pullback in ad airings among other retailers, including Walmart, Target and Best Buy.
  • Sunday Talk Shows Lack Diversity Of Guests
    Men far outdistance women and people of color on Sunday morning news shows, such as NBC's "Meet the Press" and CBS's "Face the Nation."
  • Squid Game Yes, Squid Game No: Is 3 Billion Minutes Viewed Really That Good?
    Netflix claims its South Korean survival drama is its most-watched new series ever - the latest worldwide phenomenon in a string of major global hits, …
  • Marketers Say Audience Measurement Is Major Worry For 2022
    The biggest challenge is being able to profile audiences across media touchpoints.
  • More Shoppers Say Amazon's Ads Are Helpful In Finding Products
    More than half (57%) of survey respondents said they "always" or "frequently" notice product suggestions on the site.
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