The economic benefits of ad spending would be reduced if it is treated as an investment for tax purposes, according to a report.
Ads that depict people from under-represented groups score higher on measurements of positive viewer sentiment.
Business outcomes such as revenue are the most popular measures of ecommerce success.
U.S. consumers say about half of their entertainment sources are "must-haves" among choices in video, music and gaming.
Risks including a 40-year high in inflation will challenge marketers to set the right tone in their promotional strategies.
For American television viewers, the start of the new prime-time season is still four months away. For insiders at media agencies, networks, and advertisers (as …
A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation.
Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter.
Better representation of Asian talent in TV programming improves the likelihood that brands can reach Asian Americans.
Most social media and livestream purchases are inspired by content from brands.