OOH ads performed better than digital video, display, radio and print in urging consumers to take action.
The rise in viewability is a positive indication that marketers are better at ensuring their ads are more likely to be seen.
Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
People who are familiar with the term "metaverse" tend to be more amenable to the idea of experiencing virtual events.
More than half of U.S. consumers said television affects their conversations about politics, more than any other medium.
The bottom 45% of TV viewers saw an average of 11 linear ads a day, or 6% of the total number of impressions.
Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices.
CTV is considered more necessary than social video and national broadcast TV for video advertising.
The social video app helped sports-related content to expand its global distribution.