Advertising will generate $9.6 trillion in sales activity in the United States by 2026, a 23% gain from the end of last year, according to an estimate by IHS Markit on behalf of the Advertising Council.
The growth in ad spend will have a variety of effects on the U.S. …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.