It may be the media industry's worst kept secret that a murky area of piracy persists -- streaming service subscribers sharing passwords with people who …

Americans cite interpersonal communications as their top activity, Raymond James affirmed in a national survey. Email is cited by most (88%) Americans, while the consumption …

Facebook has passed a "substantial milestone" toward gaining industry accreditation for its "viewability pipeline measurement process," The Media Rating Council announced Monday afternoon. The MRC …

Marketers are slightly less likely to bring their programmatic media-buying in-house than their agency counterparts perceive them to be, according to a new survey conducted …

Industry execs by and large believe consumers should have sublime control over when, where, how and why their data is used to target them with …

Most consumers consider themselves expert or very knowledgeable about how marketers use their personal data to influence them with ads, offers and other content, and …

The U.S. holiday season is poised to be an economically joyous one, with total retail sales projected to surpass $1 trillion for the first time, …

When it comes to the ethical use of people's data, there is a market split between ad industry professionals and consumers. Asked how ethical it …

Even though the bulk of their schedules consist of other types of programming, several ad-supported cable networks have been extremely effective in branding themselves with …

If the past is prologue, TV will continue to be the main beneficiary of this year's holiday retail category spending. Based on an analysis of …