• Password Sharing Grows, Expected To Persist
    It may be the media industry's worst kept secret that a murky area of piracy persists -- streaming service subscribers sharing passwords with people who …
  • This Just Inbox... Email, Not Content Or Commerce, Still Dominates Consumer Online Behavior
    Americans cite interpersonal communications as their top activity, Raymond James affirmed in a national survey. Email is cited by most (88%) Americans, while the consumption …
  • MRC: Facebook Passes Key Accreditation Milestone, Third Parties Still Pending
    Facebook has passed a "substantial milestone" toward gaining industry accreditation for its "viewability pipeline measurement process," The Media Rating Council announced Monday afternoon. The MRC …
  • Marketers Less Prone To Take Programmatic In-House Than Agency Execs
    Marketers are slightly less likely to bring their programmatic media-buying in-house than their agency counterparts perceive them to be, according to a new survey conducted …
  • Ad Execs: People Should Be Informed, Have Sublime Control Over The Use Of Their Data To Target Them
    Industry execs by and large believe consumers should have sublime control over when, where, how and why their data is used to target them with …
  • Most Americans Aware Of, Want To Control How Their Data Is Used To Market To Them
    Most consumers consider themselves expert or very knowledgeable about how marketers use their personal data to influence them with ads, offers and other content, and …
  • U.S. 'Holiday' Shopping To Top $1 Trillion, Clicks Will Outpace Bricks
    The U.S. holiday season is poised to be an economically joyous one, with total retail sales projected to surpass $1 trillion for the first time, …
  • Consumers, Industry Split On Ethical Use Of Data To Target People Subconsciously
    When it comes to the ethical use of people's data, there is a market split between ad industry professionals and consumers. Asked how ethical it …
  • The Brief History Of Ad-Supported Cable Dramas
    Even though the bulk of their schedules consist of other types of programming, several ad-supported cable networks have been extremely effective in branding themselves with …
  • TV Likely To Continue Dominating Holiday Retail Ad Spending
    If the past is prologue, TV will continue to be the main beneficiary of this year's holiday retail category spending. Based on an analysis of …
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