by Steve Sternberg on Sep 28, 10:12 AM
There was a time when most people looked forward to the two-week period in late September that heralded a new TV season. During the summer …
by Joe Mandese on Sep 20, 12:03 PM
It's been a while since someone sparked a good Mary Meeker-esque debate about the relative values of time spent with media vs. the advertising share …
by Steve Sternberg on Sep 20, 10:54 AM
The Emmy Awards telecast alternates among the Big 4 broadcast networks because it has traditionally been seen as a major promotional vehicle for all the …
by Steve Sternberg on Sep 13, 12:31 PM
The first major original scripted streaming hit series, "House of Cards," debuted on Netflix in 2013. In 2015, less than half of U.S. homes (47%) …
by Steve Sternberg on Sep 7, 9:16 AM
The advertising and media industries have traditionally relied on Nielsen for national and local television audience measurement as currency for the buying and selling of …
by Joe Mandese on Sep 1, 12:29 PM
Digital advertising options such as in-game, streaming music/video, podcasts and social media story ads were among the most improved in terms of consumer "ad equity," …
To read more articles use the ARCHIVE function on this page.