• New TV Season: Franchises, Reboots, Promo Malpractice, Viewer Loyalty And Other Thoughts
    There was a time when most people looked forward to the two-week period in late September that heralded a new TV season. During the summer …
  • Net Differences In Time Spent Vs. Ad Spending Across Media
    It's been a while since someone sparked a good Mary Meeker-esque debate about the relative values of time spent with media vs. the advertising share …
  • The Emmy Awards: Broadcast Networks Promote HBO And Streaming
    The Emmy Awards telecast alternates among the Big 4 broadcast networks because it has traditionally been seen as a major promotional vehicle for all the …
  • 10 Really Good Streaming Shows You May Have Missed
    The first major original scripted streaming hit series, "House of Cards," debuted on Netflix in 2013. In 2015, less than half of U.S. homes (47%) …
  • Does The Media Industry Really Want More Accurate Ratings?
    The advertising and media industries have traditionally relied on Nielsen for national and local television audience measurement as currency for the buying and selling of …
  • Kantar Research Finds In-Game, Streaming, Podcasts Among Most Improved Media For 'Ad Equity'
    Digital advertising options such as in-game, streaming music/video, podcasts and social media story ads were among the most improved in terms of consumer "ad equity," …