• Most Marketers Plan To Go Direct-To-Consumer, Bypass 'Walled Gardens'
    Nearly two-thirds of marketers believe major brands will develop direct-to-consumer digital media strategies that bypass so-called walled gardens like Amazon, Google and Facebook within the …
  • TV's Most Trusted News Brands
    The BBC is the most trusted TV news brand, followed closely by Fox News and PBS, according to an analysis created for Research Intelligencer by …
  • Mediahub Asks What Is 'TV,' Finds It Still Is Mostly Television
    Mediahub found "TV" is still tv, but in some cohorts, especially younger demos, many consider mobile devices "TV" as an interface.
  • Omnicom's PHD, OMC Dominating Net New Media Biz
    With more than $100 million in net new media billings through May, Omnicom media shops -- PHD, OMD, Hearts & Science -- have been dominating …
  • After Soaring For Quarters, Facebook Ad Costs Begin To Wane
    The cost to advertise on Facebook is beginning to wane again, and is projected to expand at a slower rate than supply by Q4 2019, …
  • Mobile Biometrics To Authenticate $2 Trillion By 2023
    Mobile phones are commonly referred to as "digital wallets," but new estimates from Juniper Research suggests it isn't just a metaphor. The estimates, which come …
  • National Ad Market Expands 5% In Q2: TV, Radio, Print Decline
    Digital was the biggest gainer, expanding 12% year-over-year, followed by out-of-home (+9%). All other major media declined, especially print ad spending which fell 22%.
  • Virtual Multichannel Growth Is Anything But, Kagan Projects Rapid Expansion
    The virtual multichannel services marketplace will reach $2.82 billion in 2018 and will rise to more than $7.7 billion by 2022, according to new estimates …
  • Cord-Cutters To Jump 33% This Year
    That's the projection released Tuesday morning from eMarketer as part of its revised calculations for U.S. cord-cutters. Cord-cutters will climb to 33 million people this …
  • Does Design Matter? Walmart.com Reboot Proves It Does
    "Since the relaunch just weeks ago, conversions have significantly increased, as have interactions, adds-to-cart, and order checkouts," Jumpshot notes on its digitalconsumer.com site, adding: "Just …
« Previous Entries