Nearly two-thirds of marketers believe major brands will develop direct-to-consumer digital media strategies that bypass so-called walled gardens like Amazon, Google and Facebook within the …

The BBC is the most trusted TV news brand, followed closely by Fox News and PBS, according to an analysis created for Research Intelligencer by …

Mediahub found "TV" is still tv, but in some cohorts, especially younger demos, many consider mobile devices "TV" as an interface.

With more than $100 million in net new media billings through May, Omnicom media shops -- PHD, OMD, Hearts & Science -- have been dominating …

The cost to advertise on Facebook is beginning to wane again, and is projected to expand at a slower rate than supply by Q4 2019, …

Mobile phones are commonly referred to as "digital wallets," but new estimates from Juniper Research suggests it isn't just a metaphor. The estimates, which come …

Digital was the biggest gainer, expanding 12% year-over-year, followed by out-of-home (+9%). All other major media declined, especially print ad spending which fell 22%.

The virtual multichannel services marketplace will reach $2.82 billion in 2018 and will rise to more than $7.7 billion by 2022, according to new estimates …

That's the projection released Tuesday morning from eMarketer as part of its revised calculations for U.S. cord-cutters. Cord-cutters will climb to 33 million people this …

"Since the relaunch just weeks ago, conversions have significantly increased, as have interactions, adds-to-cart, and order checkouts," Jumpshot notes on its digitalconsumer.com site, adding: "Just …