Nearly two-thirds of marketers believe major brands will develop direct-to-consumer digital media strategies that bypass so-called walled gardens like Amazon, Google and Facebook within the next five years. That's the top finding of a survey of ad executives conducted by Advertiser Perceptions Inc. for "Research Intelligencer."
The BBC is the most trusted TV news brand, followed closely by Fox News and PBS, according to an analysis created for Research Intelligencer by Brand Keys. The analysis, which draws from the 2018 "Customer Loyalty and Engagement Index," examines 1,287 brands across 150 categories to determine how much "trust" contributed to each brand's engagement and market success.
Mediahub found "TV" is still tv, but in some cohorts, especially younger demos, many consider mobile devices "TV" as an interface.
With more than $100 million in net new media billings through May, Omnicom media shops -- PHD, OMD, Hearts & Science -- have been dominating the media services marketplace gains year-to-date, according to an analysis of R3 Worldwide Consultancy data published by BMO Capital Markets.
The cost to advertise on Facebook is beginning to wane again, and is projected to expand at a slower rate than supply by Q4 2019, according to estimates published by equities researcher BMO Capital Markets. In a second quarter earnings analysis published by BMO analyst Daniel Salmon, the securities firm updated its model for tracking Facebook's equity, including breaking out the contribution of Instagram as a separate tracking. While Instagram still is a relatively small part of Facebook's overall revenue contribution, BMO projects higher demand and ad pricing will propel it to a 25% share of all of Facebook's ad …
Mobile phones are commonly referred to as "digital wallets," but new estimates from Juniper Research suggests it isn't just a metaphor. The estimates, which come from Juniper's new Mobile Payment Security report, projects $2 trillion in mobile payment transactions will be made seamlessly via mobile biometrics by the year 2023. The report also estimates the number of biometrically verified mobile commerce transactions will grow to 48 billion by 2023.
Digital was the biggest gainer, expanding 12% year-over-year, followed by out-of-home (+9%). All other major media declined, especially print ad spending which fell 22%.
The virtual multichannel services marketplace will reach $2.82 billion in 2018 and will rise to more than $7.7 billion by 2022, according to new estimates released today by Kagan.
That's the projection released Tuesday morning from eMarketer as part of its revised calculations for U.S. cord-cutters. Cord-cutters will climb to 33 million people this year -- a 32.8% increase from 2017. "Meanwhile, the streaming platforms are growing at the expense of pay TV losses," eMarketer notes, adding that it has revised its long-term growth estimates for YouTube, Netflix, Amazon and Hulu upward.
"Since the relaunch just weeks ago, conversions have significantly increased, as have interactions, adds-to-cart, and order checkouts," Jumpshot notes on its digitalconsumer.com site, adding: "Just weeks before the website relaunch, conversions were 1.2-1.4% of overall visitors, but after the relaunch, they've jumped to 2-2.5% and holding steady."