That's the projection released this morning from the statmasters at eMarketer, as part of its revised calculations for U.S. cord-cutters.
Cord-cutters -- defined as people who no longer have access to traditional pay TV services -- will climb to 33 million people this year, a 32.8% increase from 2017.
"Meanwhile, the streaming platforms are growing at the expense of pay TV losses," eMarketer notes, adding that it has revised its long-term growth estimates for YouTube, Netflix, Amazon and Hulu upward.
“The main factor fueling growth of on-demand streaming platforms is their original content,” eMarketer principal analyst Paul Verna said. “Consumers increasingly choose services on the strength of the programming they offer, and the platforms are stepping up with billions in spending on premium shows. Another factor driving the acceleration of cord-cutting is the availability of compelling and affordable live TV packages that are delivered via the internet without the need for installation fees or hardware.”