Does Design Matter? Walmart.com Reboot Proves It Does


Does site design matter? A Jumpshot analysis of actual user conversation data pre- and post- Walmart.com's site redesign in May suggests it absolutely does.

"Since the relaunch just weeks ago, conversions have significantly increased, as have interactions, adds-to-cart, and order checkouts," Jumpshot notes on its digitalconsumer.com site, adding, "Just weeks …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications