by on Jul 29, 9:59 AM
Opt-in rates have stabilized in the year since Apple started asking customers for consent to share device identitiers used by advertisers.
by on Jul 28, 1:46 PM
Advertisers boosted their spending by 62% from a year earlier on Amazon's Sponsored Display ads during the two-day shopping event.
by on Jul 27, 5:21 PM
Media companies should offer both kinds of streaming services to maximize their potential reach among U.S. consumers.
by on Jul 26, 3:28 PM
As inflation hits a 40-year high, many Americans said they'll stop buying brands that reduce product size or quality.
by on Jul 25, 5:19 PM
The most common reason to cancel any kind of subscription is an increase in price -- indicating that inflation is having an effect on spending …
by on Jul 22, 3:19 PM
These consumers tend to be more averse to traditional advertising than older demographic groups.
by on Jul 21, 7:53 PM
Advertising influences people's buying decisions more than the opinions of social influencers or bloggers.
by on Jul 20, 6:57 PM
Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns over personal safety.
by on Jul 19, 4:50 PM
Sixty-two percent of people in the U.S. have never demanded that a business delete their personal information.
by Steve Sternberg on Jul 18, 1:09 PM
The Emmy Awards telecast alternates among ABC, CBS, NBC, and Fox because the show has traditionally been seen as a major promotional vehicle for all …