Many people say brands can help to change public perceptions of marginalized groups.

CMOs have a variety of ways to obtain data that guide their decision-making, though many are frustrated with the lack …

Shoppers who are familiar with fashion brands are most likely to seek out those brands' websites, even when they don't have a product in mind.

Native advertising, augmented reality and dynamic creative optimization are among the tools marketers can adopt to engage consumers.

The way companies handle people's data has significant implications for brand value and trust.

Consumers are more likely to remember advertising that appears in the context of related content.

Loyalty discounts on products or services are most sought by 79% of U.S. consumers, up from 71% only two years ago.

Only 20% of U.S. online adults said they are comfortable consuming content in an extended reality environment.

Almost half of U.S. consumers said they read social media comments to learn what has been said about a brand. A similar number want to …

The growing audience for streaming audio tends to consist of listeners who subscribe to ad-free versions of platforms like Spotify.