by on Jul 18, 12:56 PM
Many people say brands can help to change public perceptions of marginalized groups.
by on Jul 15, 3:49 PM
CMOs have a variety of ways to obtain data that guide their decision-making, though many are frustrated with the lack …
by on Jul 14, 4:15 PM
Shoppers who are familiar with fashion brands are most likely to seek out those brands' websites, even when they don't have a product in mind.
by on Jul 13, 3:06 PM
Native advertising, augmented reality and dynamic creative optimization are among the tools marketers can adopt to engage consumers.
by on Jul 12, 3:07 PM
The way companies handle people's data has significant implications for brand value and trust.
by on Jul 11, 3:05 PM
Consumers are more likely to remember advertising that appears in the context of related content.
by on Jul 8, 2:12 PM
Loyalty discounts on products or services are most sought by 79% of U.S. consumers, up from 71% only two years ago.
by on Jul 7, 2:30 PM
Only 20% of U.S. online adults said they are comfortable consuming content in an extended reality environment.
by on Jul 6, 3:37 PM
Almost half of U.S. consumers said they read social media comments to learn what has been said about a brand. A similar number want to …
by on Jul 5, 2:41 PM
The growing audience for streaming audio tends to consist of listeners who subscribe to ad-free versions of platforms like Spotify.