Immersive Digital Experiences Sway Purchase Decisions, But Usage Is Sparse

Extended reality (XR) technologies can help brands to engage consumers and influence their purchase decisions, but few people immerse themselves in virtual environments regularly. Only 20% of U.S. online adults said they are comfortable consuming content in an XR environment, according to a study by Forrester Research.

There are …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications