Immersive Digital Experiences Sway Purchase Decisions, But Usage Is Sparse
- by July 7, 2022
Extended reality (XR) technologies can help brands to engage consumers and influence their purchase decisions, but few people immerse themselves in virtual environments regularly. Only 20% of U.S. online adults said they are comfortable consuming content in an XR environment, according to a study by Forrester Research.
There are …
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