- Emodo Promotes Industry Vet Jeremy Lockhorn To VP, Head of Global Innovation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
"When I was at Razorfish, I spent the first six months ...
- New Report Highlights Ecommerce Trends Resulting From Pandemic
Digital News Daily, Colin Kirkland - Monday, May 16, 2022
A study by media company Xaxis, marketing agency Catalyst and London Resear ...
- Google Takes Another Look At Smart Glasses, Focuses On Translation
Inside Performance, Laurie Sullivan - Friday, May 13, 2022
Voice interactions in search technology could become the backbone of a n ...
- Instagram Tests NFTs: Targets Creators, Collectors
Digital News Daily, Colin Kirkland - Monday, May 9, 2022
Today, head of Instagram Adam Mosseri announced that the Meta-owned platform wi ...
- NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2022
"This represents a huge opportunity for brands to think outside the 30-seco ...
- Varjo Platform Helps Advertisers Build High-Performance, Immersive Computing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2022
The Varjo Reality Cloud platform, powered by Amazon Web Services, launched Thursd ...
- Camera IQ Teams With TikTok's Effect House To Enable AR
Digital News Daily, Colin Kirkland - Thursday, April 28, 2022
The Camera IQ platform enables brands to create AR experiences and th ...
- Meta Plans Store At Company's Campus
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 25, 2022
Meta (aka Facebook) says its first brick-and-mortar space will open on M ...
- Fjallraven Plants Trees Both Real And Virtual With New NFT Launch
Digital News Daily, Colin Kirkland - Thursday, April 21, 2022
After purchasing an NFTree, owners are able to collect, view, and intera ...
- Is Snapchat Paving The Way For Art In The Metaverse?
Social Media Insider, Colin Kirkland - Wednesday, April 20, 2022
Snap has had another focus bubbling behind the scenes: its Lens Studi ...
- Global Social Media Ad Market Expected To Skyrocket In Years To Come
Digital News Daily, Colin Kirkland - Wednesday, April 13, 2022
A new report by market research and consulting firm Million Insights sa ...
- Consumers Show Interest In Connecting Virtually Through Metaverse
Research Intelligencer, Rob Williams - Monday, March 28, 2022
The pandemic led many people to discover some of the advantages ...
- Snap Goes To The Oscars, Spots Encourage Viewers To Learn Sign Language
Digital News Daily, Colin Kirkland - Thursday, March 24, 2022
Snap's first Oscars TV spots honor deaf and hard-of-hearing communities, and featu ...
- Snap Acquires Brain-Computer Interface Technology
Inside Performance, Laurie Sullivan - Thursday, March 24, 2022
Snap may finally hold a significant clue to the next generation ...
- Snap Launches Location-Based AR Feature For Marketers, Creators
Digital News Daily, Colin Kirkland - Thursday, March 17, 2022
Custom Landmarkers will allow marketers and creators to develop custom, location-based ...
- Ikea Gets Immersive With Brooklyn Pop-Up
Marketing Daily, Sarah Mahoney - Thursday, March 3, 2022
Called "Space Unfolded," the month-long exhibition uses AR to allow shoppers ...
- BMW Partners With Google Cloud For AR Experience
Marketing Daily, Tanya Gazdik - Tuesday, March 1, 2022
Users can digitally place the all-electric BMW iX and i4 in the ...
- What's Happening With Meta's Operating System?
Inside Performance, Laurie Sullivan - Friday, February 25, 2022
Meta reportedly disbanded a group of more than 300 employees working ...
- Spending On 'In-Real Life' Media Bucks Metaverse Hype
Research Intelligencer, Rob Williams - Thursday, February 24, 2022
More than half of marketing executives said they planned to either increa ...
- Kia Preps More 'Robo Dog' Spots, Introduces NFTs
Marketing Daily, Tanya Gazdik - Friday, February 18, 2022
"We're going to release a couple new storylines to tell you wh ...
- The Way For Brands To Create Immersive Experiences
MediaDailyNews, Jason Steinberg - Monday, February 14, 2022
What the metaverse promises -- an alternate digital reality -- exists tod ...
- New Report Shows AR Becoming Key To Consumer Engagement
Digital News Daily, Colin Kirkland - Thursday, February 10, 2022
A new report highlights the ways that AR plays a role ...
- Agency Sees Pretty Big Returns Specializing In AR, VR
Digital News Daily, Colin Kirkland - Wednesday, February 9, 2022
L.A.-based Pretty Big Monster reaped 44% growth in 2021, thanks to mixed-reali ...
- Pinterest Augments Home Decor Shopping, Lets You Try Before You Buy
Digital News Daily, Colin Kirkland - Monday, January 31, 2022
Pinterest has rolled out Try On for Home Decor in the U.S ...
- Snap Updates AR Shopping Experience
Digital News Daily, Colin Kirkland - Wednesday, January 26, 2022
Today Snap Inc. rolled out catalog-powered shopping lenses to improve Snapchatters' augment ...
- 8th Wall, Ericsson's Emodo Form Partnership To Launch Web AR Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 19, 2022
Web-based augmented reality firm 8th Wall and Ericsson's mobile ad-solution business Emo ...
- Will Walmart Enter The Metaverse?
Digital News Daily, Colin Kirkland - Monday, January 17, 2022
Walmart filed a series of trademark applications Dec. 30 to establish i ...
- Microsoft, Qualcomm Collaborate On Augmented-Reality Semiconductors
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 6, 2022
Microsoft and Qualcomm have plans to develop custom augmented-reality chips used in future lightweig ...
- Stagwell Unveils Scaled-Up AR Platform At CES This Week
Mediapsssst, Richard Whitman - Monday, January 3, 2022
Location-based augmented-reality platform ARound is designed for live venues and retailers. H& ...
- What You Read In 2021
Inside Performance, Laurie Sullivan - Monday, January 3, 2022
The best way to predict the future is to look back ...