Tag results for "augmented reality"
- Snapchat Launches 'Unconventional' AR Sports Series With Creators, BrandsThe immersive in-app viewing experience highlights "unconventional" sports - including dog surfin ...
- Audible Uses 'Mass Participation AR' Technology In Global CampaignAudiobook platform Audible is rolling out an OOH campaign based in augment ...
- Snap Partners With VideoAmp To Provide Campaign Planning, Measurement ToolsSnapchat is partnering with VideoAmp to provide agency partners with reach planni ...
- Meta Looks To Bring Generative AI Into Metaverse GamingMeta is attempting to develop a generative AI strategy for its virtu ...
- Google, Meta, Microsoft Modality Features Show Different Future For AdvertisingGoogle plans to introduce a set of new machine learning features und ...
- Snap's Real-Time Image Model To Enhance AR Mobile ExperiencesSnap is testing a real-time, on-device image diffusion model that can genera ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This YearCMOs in the B2B marketing space strongly believe what they do tod ...
- Snap Redesigns Ad Business, Focuses On 'Intentionality'Snap says it it has worked to remove loose or accidental click ...
- Snapchat Measures Carbon Footprint Of Its Digital AdsTo help advertisers better understand the carbon footprint of their Snap ad ...
- Snap Boosts Ad Offerings, Revenue And User Base In Q1Snapchat will provide more opportunities for its ad partners as it continu ...
- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement StandardThe IAB and MRC guidelines account for interactive and immersive formats a ...
- Brands Can Now Advertise On Snapchat's AR FiltersSnapchat is launching "Sponsored AR Filters," a new ad option that allo ...
- Walmart-Backed Ibotta Files IPO, Launches Experiential CampaignIbotta, known for helping brands provide cashback deals to consumers, launched ...
- Honda Partners With Amazon For Dream GeneratorThe "create-your-own-adventure" style experience is produced using AI-generated animation. ...
- Snickers Redefines Immersive In AR Campaign On Apple Vision ProSnickers, The Mars Agency and AR company Blippar showed the world wh ...
- AR Ad Measurement Guidelines Released For Review, Read Them Here"The [AR ad] market is projected to generate $1.2 billion in reven ...
- Brands Have A Problem Being Loyal To ConsumersBrands want flashy technology such as augmented reality while consumers want t ...
- One Step Closer To A Mixed RealityApple Vision Pro is an entry into a mixed-reality world - transformi ...
- Predictions For Future Google Performance And Monetization StrategiesWhat will Google look like in 2050? SEO experts at content performan ...
- Future Of VR Headsets? Please - There Are Big AI Issues To ConsiderApple is doing all it can with its Vision Pro headsets, maki ...
- Google Cuts Hundreds Of Jobs Impacting Software, Hardware, Engineering TeamsSeventeen features in Google Assistant are being discontinued as many employees ...
- Walmart Expands Generative AI Search ExperiencesWalmart opened up access to a generative AI tool that allows shoppe ...
- Stagwell's ARound Upgrades In-Stadium AR Experience With Immersal TieImmersal is bringing its turnkey WebAR solution to the partnership enabling great ...
- AR NFT Platform Expands Collectibles, Perks For MoviegoersAR platform Really, which gives film enthusiasts digital collectible movie tickets a ...
- Media Giants Redirect X Ad Spend To Instagram, SnapchatDisney, Comcast and Paramount have increased ad spending on other social platfor ...
- DirecTV, Cox Offer AR Version Of Andy Cohen ShowAugmented reality amplifies engagement and adds value for advertisers and distributors, sa ...
- Small-Fry Saturday: SMBs Get Ready For Next Weekend's BlastMost small businesses are optimistic -- but they say inflation is sti ...
- Flurry Of Brands Launch Interactive Holiday AR Lenses On SnapchatOne gamified lens challenges Snap users to play Santa, dropping Carhartt gif ...
- Verizon Uses AR To Wish On A StARVerizon's Wish on a StAR campaign launched Monday as a web-based augment ...
- Snapchat To Let Developers Create AR Lenses Powered By ChatGPTSnapchat has teamed up with OpenAI to allow developers to create ...
