- Snap's New Rewards Program Pays AR Lens Creators Cash
Digital News Daily, Colin Kirkland - Wednesday, August 2, 2023
Snapchat has launched a Lens Creator Reward program that will "celebrate t ...
- The Met Creates Roblox Wearables From Priceless Artworks
Digital News Daily, Colin Kirkland - Tuesday, August 1, 2023
"Replica" allows museum visitors to scan artwork and bring wearable elements ...
- AT&T Partners With WNBA Players For Contest, AR Experience
Marketing Daily, Tanya Gazdik - Friday, July 7, 2023
The campaign for the contest features two WNBA players and two U. ...
- Meta, Ireland's Tyndall Institute Start $5.4M Semiconductor Project To Advance AR, Displays
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
Semiconductors have been an afterthought in the advertising industry. Now companies a ...
- Mercedes-Benz Continues Superplastic Partnership
Marketing Daily, Tanya Gazdik - Wednesday, June 21, 2023
The heart of the collection is a limited edition 12-inch handcrafted Superdack ...
- Makers of 'Pokemon Go' Offer Players In-Game Brand Rewards Via AR Ad Format
Digital News Daily, Colin Kirkland - Monday, June 19, 2023
At the Cannes Lions Festival of Creativity on Monday, Niantic launched "Reward ...
- Innocean's AR Pride Flags: Join the Rainbow Rebellion
Marketing Daily, Sarah Mahoney - Monday, June 19, 2023
When its hometown of Huntington Beach, California pulled down the Pride fla ...
- Verizon, Snap Collaboration Offers 'AR Mirrors' To Music Festivalgoers
Digital News Daily, Colin Kirkland - Wednesday, June 14, 2023
Verizon is installing interactive, physical augmented reality "Mirrors" at two major mus ...
- Apple Search Moves Into Mixed Reality With Vision Pro, Messages
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2023
Apple on Monday is introducing updates including its Vision Pro mixed-reality headse ...
- Snap Launches New Lenses, AR 'Learning Hub' For Creators, Businesses
Digital News Daily, Colin Kirkland - Thursday, June 1, 2023
For creators and businesses that want to enhance their creative output, Sn ...
- Meta Goes 'Lighter And Thinner' With Mixed-Reality Headset To Rival Apple
Digital News Daily, Colin Kirkland - Tuesday, May 30, 2023
"Apple won't have the market to itself. Meta Platforms Inc. is t ...
- Snapchat Updates AR Try-On Lens Technology Via Beauty Brand Partnerships
Digital News Daily, Colin Kirkland - Friday, May 26, 2023
The updated Lenses allow users to test the latest lipsticks and na ...
- TikTok Rewards AR Effect Creators With New Program
Digital News Daily, Colin Kirkland - Tuesday, May 16, 2023
The "Effect Creator Rewards" fund will help creators monetize the "high-performing effect ...
- Gen Z's Shopping List: Polite Robots And Cash-Free Checkout
Retail Insider, Sarah Mahoney - Wednesday, May 17, 2023
New research from Klarna explores a world full of 40-year-old Gen ...
- Amazon Anywhere Offers In-Game Shopping For Apps, Games
Digital News Daily, Colin Kirkland - Tuesday, May 9, 2023
Amazon is bringing its online market to an immersive shopping experience th ...
- Amazon Anywhere To Launch As Immersive Shopping Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2023
The service brings Amazon's online marketplace to video games and mobile app ...
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
MediaPost Live, Colin Kirkland - Friday, May 5, 2023
With new AR ad features for Instagram Reels and Facebook Stories a ...
- Men's Wearhouse Installs AR Mirrors
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 30, 2023
Men’s Wearhouse is working with Snap to test augmented reality mirrors in a pilot launchi ...
- Stagwell's ARound Adds Another Sports League To Its Roster Of Clients
Mediapsssst, Richard Whitman - Friday, April 14, 2023
The Cleveland Cavaliers will debut their version of the AR experience duri ...
- Snap AR Lenses Now Available For Microsoft Teams Meetings Through Partnership
Digital News Daily, Colin Kirkland - Monday, April 10, 2023
Teams users can introduce a virtual chicken or sloth and can ma ...
- Augmented Reality Can Increase Email Engagement
Around the Net in Email, Ray Schultz - Thursday, March 9, 2023
Email marketers can boost open rates and engagement with augmented reality. Zapper&rsquo ...
- Linktree Appoints 3 Executives To CMO, CTO, And CPO Positions
Digital News Daily, Colin Kirkland - Wednesday, March 1, 2023
Link-in-bio company Linktree has added three new execs -- Farnaz Azmoodeh ...
- Toyota Partners With Yahoo For Crown AR Effort
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2023
Potential customers are able to take a 360-degree walk around the vehicl ...
- BlackRock Supports Investing In The Metaverse 'Here And Now'
Digital News Daily, Colin Kirkland - Thursday, February 9, 2023
BlackRock says the metaverse will change "work and play" with virtual meeting ...
- Snapchat Invites Super Bowl Fans To Win $10,000 With New NFL Lenses
Digital News Daily, Colin Kirkland - Wednesday, February 8, 2023
Snapchat is using AR technology to expand its NFL partnership and givi ...
- L'Oreal Brings Inclusivity To Makeup
Search & Performance Insider, Laurie Sullivan - Friday, January 20, 2023
L'Oreal introduces the world's first handheld lipstick applicator designed for people wi ...
- Weather Data Will Have Historic Impact On Ads: IBM Watson Advertising CMO
Data & Programmatic Insider, Laurie Sullivan - Monday, January 9, 2023
Organic product placement through augmented and virtual reality are some of t ...
- Chipotle Kicks Off 2023 With New Snapchat AR Experience
Digital News Daily, Colin Kirkland - Tuesday, January 3, 2023
The lens will launch Jan. 13 -- also known as "Quitter's Day ...
- Mercedes-Benz, Ford Most-Read Automotive Stories In 2022
Drive Time, Tanya Gazdik - Saturday, December 31, 2022
Ford CEO Jim Farley, long known for his take-no-prisoners attitude, had ...
- Christmas Day Snowball Fight Sets AR Record
Mediapsssst, Richard Whitman - Friday, December 30, 2022
Some 42,000 snowballs were tossed in a virtual contest at LA Ram ...